Bookcase of the day. Boing Boing featured this ingenious bookcase tucked into a stairwell--accessible only by bosun's chair.
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Check out this collection of Awesome People Reading.
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Via Unbridled Books: Positing that the place where people read the most is the bathroom, the bookstore chain 100,000 Books, in Yekaterinburg, Russia, "came up" with this very clever product: Book Fresheners. The launch was part of an ad campaign.