"I'm reading a new book I downloaded on my Kindle and I noticed an underlined passage. It is surely a mistake, I think. This is a new book. I don't know about you, but I always hated underlined passages in used books.... And then I discovered that the horror doesn't stop with the unwelcomed presence of another reader who's defaced my new book. But it deepens with something called view popular highlights, which will tell you how many morons have underlined before so that not only you do not own the new book you paid for, the entire experience of reading is shattered by the presence of a mob that agitates inside your text like strangers in a train station.
"So now you can add to the ease of downloading an e-book the end of the illusion that it is your book. The end of 
the privileged relation between yourself and your book. And a certainty that you've been had. Not only is the e-book not yours to be with alone, it is shared at Amazon which shares with you what it knows about you reading and the readings of others. And lets you know that you are what you underline, which is only a number in a mass of popular views.... Conformism does come of age in the most private of peaceful activities--reading a book, one of the last solitary pleasures in a world full of prompts to behave. My Kindle, sugar-coated cyanide."