HarperCollins is partnering with BitLit, a free app that allows readers to purchase the e-book edition of an available title at a discounted price if they already own the print book, on a pilot bundling program. To claim an e-book, readers write their name in ink on the copyright page and snap a photo using their smartphone. BitLit uses computer vision technology to verify authenticity and avoid the need for receipts or POS records, allowing readers to retroactively bundle their books. BitLit can be downloaded for iOS and Android.
The first titles in the pilot program will be Halfway to the Grave by Jeaniene Frost, Black Magic Sanction by Kim Harrison, Cryptonomicon by Neal Stephenson, Wicked by Gregory Maguire, The Success Principles by Jack Canfield and 15 Seconds by Andrew Gross. Titles will promoted through the HarperCollins Bookperk newsletter and on HC.com for a month, with one new title each week ranging in price from $1.99 to $2.99.
