Disney Hyperion is partnering with Big Honcho Media to launch a six-month-long Percy Jackson Ambassador campaign, in celebration of the 10th anniversary of Rick Riordan's The Lightning Thief. The campaign will lead into the releases of Percy Jackson's Greek Heroes (August 18) and Magnus Chase and the Gods of Asgard, Book One: The Sword of Summer (October 6).
Fifty influential bloggers--dubbed "The Percy Pack"--will write articles, share news items and spotlight limited-run teaser mailings and promotional items, and participate in online Twitter and other social media events. The goal is to expand the existing, dedicated fan base even more by introducing newcomers to Percy Jackson and to Magnus Chase this October.
The Lightning Thief, the book that launched the Percy Jackson and the Olympians series, has sold millions of copies worldwide, appears on school reading lists across the country, and inspired a major motion picture.
Among the accolades:
- Time magazine's 2014 List of 100 Best Young-Adult Books of All Time
- a New York Times Notable Book of 2015
- a Child magazine Best Book of the Year
- School Library Journal Best Book of 2005
- more than six years on the New York Times bestseller list (and counting!)
This week (June 15-22), to coincide with the 10th anniversary, The Lightning Thief will be discounted to $.99 across all e-book accounts for the entire week . This e-book edition includes a sneak peek chapter excerpt from Magnus Chase and the Gods of Asgard, Book One: The Sword of Summer.
Visit ReadRiordan.com to download the special 10th Anniversary Percy Pack Activity Kit.