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Proposed exterior of the new Hullabaloo. |
In just under two years, Michael de Zayas has opened a coffee shop, community play space and artisanal cheese shop in "Crow Hill," his Crown Heights, Brooklyn, N.Y., neighborhood. The string of openings came shortly after the birth of his daughter, Zelda (for whom the coffee shop, Little Zelda, is named), and on September 13 he'll add Hullabaloo Books, a new and used bookstore with a sidewalk reading garden.
"With the birth of my daughter, I had a sense of wanting to create a community, to foster a beautiful place to live in," explained de Zayas, who has an MFA in poetry from Sarah Lawrence College and founded (and later sold) the clothing company Neighborhoodies. "I wanted to supply things I felt the neighborhood lacked. The bookstore is the most powerful vision of that; they do amazing things for a community."
The bookstore, which is around the corner from Little Zelda and Wedge Cheesemongers, de Zayas's cheese shop, on Franklin Avenue, is in an unusual space. The building is small, with no street-facing windows and a solid brick facade, and it used to house a pawn shop. The pawn shop arrived in the neighborhood in 2010, and was met with immediate protests. The protests were successful, and although the shop did not stay in the neighborhood long, its ostentatious mural--a baby in a crown, sitting on top of a pile of money and clutching a wad of dollar bills--lingered.
Now, with Hullabaloo's opening less than two weeks away, the gaudy mural is gone, replaced by the bookstore's simple stenciled logo. To compensate for the lack of a conventional storefront, de Zayas has envisioned an inviting outdoor space, with seating, tables, bookshelves and landscape planters on the sidewalk. De Zayas plans to give the store's small interior the feeling of an intimate, eccentric home library. The shop's one window will be made of stained glass, and artwork from Crown Heights artists and artisans will dot the shelves. The inventory will feature a broad, general interest selection. Due in equal part to the store's limited space and de Zayas's desire to create a "seamless literary experience," Hullabaloo will have no set point-of-sale or discernible transaction point. Instead, de Zayas will use a tablet computer and card swiper. And, at first, de Zayas will be the store's only employee.
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Michael de Zayas's Kickstarter for Hullabaloo. |
In an effort to make Hullabaloo Books a "home for literary culture and the arts," de Zayas plans to host an event every night of the year. Earlier this summer, he launched a crowdfunding campaign to help finance Hullabaloo's event series. He asked for $18,420, and the project was successfully funded with 193 backers. Programming will include everything from author readings and study groups to workshops and book clubs. For larger events, he will make use of the store's parking lot.
De Zayas already runs two weekly book clubs out of Little Zelda: "The Franklin Avenue Proust Society" and "The Life and Tomes of David Foster Wallace." The former reads approximately 40 pages of Proust per week; after two years of reading, the group is in volume three of In Search of Lost Time. The latter is gradually making its way through Wallace's entire catalogue. After starting with the essay collection A Supposedly Fun Thing I'll Never Do Again, the group couldn't resist taking the plunge into Infinite Jest.
De Zayas described himself as having a "split personality" between creative ventures and entrepreneurship. With Hullabaloo Books, he explained, he can combine his considerable retail experience with his love of books. It seemed like such an obvious choice, in fact, that it has made him wonder why he never thought of it before.
Hullabaloo Books will host its opening night celebration on Friday, September 13. --Alex Mutter