Jenny Milchman, whose newest book is Ruin Falls (Ballantine), embarked earlier this year on a cross-country author tour. This is the fifth and last installment of notes from her trip.
One of the discoveries on the world's longest book tour has been the smart, savvy and creative ways booksellers are making--or continuing to make--their stores into hubs of the community.
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Signing the bathroom at Mystery Lovers Bookshop in Oakmont, Pa. |
A long-standing issue is getting attendees into events, and booksellers are meeting this challenge in a range of ways. Mystery Lovers Bookshop outside Pittsburgh holds a weekend brunch with an author. The conversation pokes and prods deep into the heart of a book, steered by booksellers who are the heart of this place. By the way, if you visit MLB, don't miss the bathroom!
Hudson, Ohio, is a quaint, historic town, and the Learned Owl serves both the tourist and the townsperson. An author can stay for hours, talking to a stream of readers like guests on a receiving line. Bookseller Kate Schlademan, who took the helm in 2013, has much to say about the past, present and future of bookselling.
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Learned Owl's quaint storefront in Hudson, Ohio |
Michigan is one of the most bookstore-dense states in the country. Although cities boast great bookstores, in a way the bookstore scene really comes alive in the smaller towns and outposts. First up was an event at a chain little known in the Northeast--Books-A-Million--where I paired with romantic suspense novelist Elizabeth Heiter for a talk about being a debut author.
We next stopped at 2013's Raven Award-winning mystery bookstore, Aunt Agatha's, in Ann Arbor, for a rousing conversation with fellow author Brian Freeman. The night felt more like stand-up comedy than a book event, judging by the laughter from the crowd. (Who would've thought two thrillers could be so humorous?) Aunt A's boasts a carefully curated collection of relics--a Pocket display stand from the first days of paperbacks; publisher swag from the big books of yesteryear.
Schuler Books is its own mini-chain with three stores. I appeared at the Okemos location with bestselling self-published author Rick Murcer, as well Robin Devereaux Nelson, an author with Soft Skull Press, for a discussion about publishing roads today. This bookstore embraces each publishing path for authors and customers alike, yet another way of welcoming new folks into stores.
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McLean & Eakin reels in attendees. |
You could take a day trip to Northern Michigan and visit three destination bookstores, with stock so different that there was almost no overlap (as evidenced by the finds all four members of my family took away). McLean & Eakin Booksellers, Petosky, hosts a lively Meet & Greet that takes full advantage of the foot traffic through this vacation community. In Gaylord, even a morning visit at Saturn Booksellers will be hopping as everyone from local kids to fellow travelers flocks to meet authors. Between the Covers in Harbor Springs will round out your evening for a discussion that winds down as slowly as the sinking sun. The bookseller even spices things up with homemade dessert.
Wisconsin boasts two mystery bookstore treasures, as different as Christie was from Hammett. Mystery to Me in Madison just celebrated its first anniversary, having hosted 75 events in that short time. Titles appear on shelves and displays like paintings at a museum, and the soaring shelves smell of fresh-cut wood and paint. A flat-screen TV connects customers with authors who appear via Skype. Meanwhile, Mystery One in Milwaukee is a close cloister of books. Like Hanukkah oil, the shelves hold far more titles than you would think could fit in the space. You might discover a signed first edition or that paperback you loved as a kid. Readers crowd in, even sitting on the floor for the lively events.
The Twin Cities are a comet burst of bookstores, including Magers & Quinn, Common Good, Micawber's, Moon Palace and more. I'd love to visit every single one, but when I come to Minnesota, I spend an evening at Once Upon a Crime. Booksellers Pat Frovarp and Gary Shulze believe in growing an author through the years, and their event calendar features the likes of local William Kent Krueger and Reed Farrell Coleman, who has just taken over writing the late Robert Parker's series. OUAC is another recent Raven Award winner and raven collectibles are among the titles on the shelves.
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Mysteryscape's store logo is as artistic as a book cover. |
Another worth-driving-out-of-your-way-for bookstore is Mysteryscape in Overland Park, Kan. This bookstore marries art with marketing, and books with community. The local Sisters in Crime chapters meets here monthly. When a local artist came in, hoping to grow a business for his work, bookseller Acia Morley offered to recommend him to emerging writers looking for help with book covers. Art is a big part of this bookstore: each sub-genre of book is marked by custom designed prints that carry the bookstore logo. After two delightful days spent here, I would recognize a Mysteryscape bookshelf faster than I would a can of Coke.
Just 45 minutes away is Lawrence, Kan., the city where Sisters in Crime was founded. Lawrence is a cultural oasis with a radio show that accompanies many author visits to the Raven. The host will often show up at the lively events that draw college students, local writers and avid readers into one interesting group.
Watermark Books & Café in Wichita has a scrumptious bookstore café whose aroma greets you as you walk in, and a plentiful event calendar. On the day I was there, a writers group met in the back of the store, while the author talk went on up front. Customers had trouble choosing between the two... and those who got waylaid could peruse the stock.
At Slate Creek Books in Wellington, Kan., I met local aspiring writers, along with the bookseller and her six children, for a homegrown experience that proves even the tiniest of towns needs a bookstore.
Full Circle Books in Oklahoma City, Okla., packed the house for me and self-published author Richard Cunningham, who traveled from Texas. Some of the attendees were interested in the nuts and bolts of putting a book out, but more of them seemed concerned with what all these new options mean for the future of reading.
Some bookstores are actively exploring how they can help grow an author from undiscovered to all-the-rage. At the Booksellers at Laurelwood in Memphis, Tenn., a New Author Night is accompanied by wine, chocolate, snacks and balloons. There's a party atmosphere to these events, and the whiff that this is something a customer will surely want to be part of. But it's the Laurelwood booksellers' love of the book they are showcasing that seems to be the most powerful recommendation of all.
Jackson, Miss., is home to a terrific book blogger, Tamara Welch, who showed up at my event at Lemuria Books. Authors sit on a velvet banquette surrounded by a teetering stack of books, just waiting to be signed. The hours disappeared in a discussion about two crucial parts of the hand-selling equation: book bloggers who do it virtually, and booksellers who are out there face-to-face.
Nashville, Tenn., was poised to lose its last independent bookstore when the townspeople rallied. Aided by community support, author Ann Patchett opened up Parnassus Books, and there I met thriller author A.J. Scudiere for a rousing talk about something Ann herself might've been interested in: gender roles in publishing and how everything changed for my fellow author when she traded her first name for initials.
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FoxTale Book Shoppe fills the room. |
Followers of this series may remember that the first time I appeared at FoxTale Book Shoppe outside Atlanta, Ga., there was a coffin. I write suspense, after all, and this is a bookstore that knows how to put on an event, complete with displays that are like art installations. This year I appeared with an author who published her debut in yet another interesting way: through a bookstore press. Our event was a party complete with Southern tapas, and thanks to the booksellers' expert managing of the full house and long signing line, we didn't even miss the coffin.
Fiction Addiction in Greenville, S.C., hosts an lunchtime author chat, and a loyal group of attendees make the trip to this cozy store for each one. The conversation was laced with Southern drawl and banter, making this Northern author feel very much at home.
The other candidate for most bookstore dense state is North Carolina. You can take a vacation to the beautiful mountains of Asheville and come across one of the premier destination bookstores of this country. Malaprop's Bookstore/Cafe has a loaded event calendar and a café that entices. Here I appeared with fellow authors Carla Buckley, Jamie Lee Mason and Bryan Robinson to try to answer the question, "What kind of escape are we looking for when we read?" It was a thorny knot of a discussion, but bookseller Cindy Norris packed the store with just the sort of people to explore it.
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A destination bookstore in Asheville, N.C. |
Shelby, N.C., is a growing town, and Fireside Books is partially driving that expansion. Local businessmen and women stopped by when I appeared again with author Carla Buckley, to ask us about the life and times of a writer. Meanwhile, the bookseller offered mimosas from behind the counter!
Two of North Carolina's greatest bookstores are in the Triangle. Flyleaf Books, Chapel Hill, is trying out a novel approach to events--working with a team of media experts to increase attendance by targeting people who will be most interested in a particular evening. The generous event space boasted filled seats, and the conversation ranged toward the meta. Why am I out here on the road? What can booksellers hope to gain by showcasing authors--and what can an author give back?
Quail Ridge Books, Raleigh, is our second must-visit-the-bathroom bookstore, and also a place that knows how to structure everything from a 100-plus-person gathering to an intimate circle of guests. Attendees stayed late into the night to discuss the particulars of my books. Taking the author reading and signing and elevating it to a book club/writers group/literary salon is the special genius of these booksellers.
Park Road Books in Charlotte is known for its handselling. Almost every person who attended my event stated, "Sally [Brewster] put your book in my hands." When the bookseller is that involved with her customers, books become part of those readers' life journeys. One attendee was having surgery soon after my event, and the carefully assembled stack of books she bought reflected her upcoming hiatus.
Politics & Prose in Washington, D.C., hosts such great book events, including trips to Paris, that could intimidate a new author from even trying to get booked. The events coordinator suggested I put together a workshop, which drew an array of D.C. writers wondering how to publish their books. That evening, some of the attendees gathered in nearby Kramerbooks' upstairs events space, which is also a restaurant and wine bar.
Barnes & Noble hosted four distinct events during the last leg of my tour. First, in Plano, Tex., three local authors and I took part in a roundtable discussion about the writing craft. Barnes & Noble paired with the Greensboro Public Library in North Carolina for a brown bag lunch. The Plymouth Meeting, Pa., Barnes & Noble hosted me at a book club. And finally, the Ithaca, N.Y., Barnes & Noble is the home to Nikki Bonnani's Killer Coffee Club, complete with an endcap display of books for the featured author.
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Small town living surrounds the bookstore in Lake Placid, N.Y. |
It's fitting that the world's longest book tour wound up in the Adirondacks, where my books are set. In Lake Placid, N.Y., the Bookstore Plus is a mainstay both for locals and tourists. I appeared on Labor Day weekend and had no sooner greeted one reader at my table before another appeared. Bookstore Plus invited me for a second event before I drove south: the store's book club held a circle conversation as substantive and intimate as the other day had been pulsing and busy. Wine and coffee lubricated the evening's discussion.
The world's longest book tour has come to its official end, but no roundup of bookstores in the U.S. would be complete without mention of the one I journeyed to four weeks later. Mechanicsburg Mystery Bookshop in Pennsylvania appears on a lone stretch of road, yet draws customers, readers and writers from all over. This is one of the few East Coast spots Craig Johnson comes to when he releases a new book. One reason for this bookstore's popularity is the one-day conference it hosts annually, not to mention its mystery-themed gift baskets. Just two more ways booksellers are getting creative--and keeping the bookstore scene so thriving that I can't wait to set out again.