"Reading gives you superpowers, and I'm honored to be in a room full of superheroes," said Dav Pilkey, author of the Captain Underpants series, during the New Atlantic Independent Booksellers Association's annual awards banquet on Saturday in Somerset, N.J. The banquet, part of NAIBA's Discovery Conference, saw Pilkey host and Best of the Year awards go to Emily St. John Mandel for Station Eleven and Brian Stephenson for Just Mercy: A Story of Justice and Redemption for adult fiction and nonfiction, respectively
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Emily St. John Mandel |
In her acceptance speech, St. John Mandel noted that independent booksellers were the "one group that consistently championed" her books from the very beginning of her career, and that indies play an "essential role in the culture of this society."
"You represent a different metric system in this country about what's important," Stephenson told the booksellers, in an acceptance speech that received a standing ovation. He talked about the legacy of racism and slavery in the United States and the difficult, often uncomfortable that needed to be done to move the country forward. And though he felt honored by the award, he said that what was really being honored was "the power of words."
A.S. King's novel Glory O'Brien's History of the Future was named best YA book of the year, while the honor for best middle grade book went to CeCe Bell for El Deafo. And Mike Curato, author of Little Elliot, Big City, received best picture book of the year.
Richard Russo, the author of Empire Falls, received the legacy award for his career spanning some 30 years and 10 books. He expressed his gratitude for the support he's received from indies over the years and treated NAIBA members to a brief a cappella rendition of Bruce Springsteen's "Land of Hope and Dreams."
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Sean Qualls and Selina Alko accept the Carla Cohen Free Speech Award |
The Carla Cohen Free Speech Award went to author and illustrator couple Selina Alko and Sean Qualls for their children's book A Case for Loving: The Fight for Interracial Marriage, which tells the story of interracial couple Mildred Loving and Richard Perry Loving and their fight against Virginia's laws prohibiting interracial marriage.
Eric Stragar of Perseus Books/Publishers Group West received the Helmuth Sales Rep of the Year award, while Sean Curran of Doylestown Bookshop in Doylestown, Pa., was given the Joe Drabyak Handseller of the Year award. Curran said he believed "very strongly that what [indies] do is sacred."
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At the Saturday author breakfast: (l.-r.): Simon Van Booy (Father's Day, HarperCollins), Maggie Thrash (Honor Girl, Candlewick), Stacy Schiff (The Witches, Little, Brown), Eric Weiner (Geography of Genius, S&S), B.A. Shapiro (The Muralist, Algonquin) |
Education Sessions
At a session on Sunday morning, Amanda Zirn, assistant manager of Bethany Beach Books in Bethany Beach, Del.; Stephanie Valdez, co-owner of the Community Bookstore in Brooklyn, N.Y.; and Liam O'Brien, sales and marketing manager for Melville House Books, discussed tips and best practices for social media.
All three agreed on the value of Facebook ads, given their relatively cheap cost and how specifically they can be targeted. Twitter, though less helpful for event postings and longer content, can be great for connecting one-on-one with publishers, authors and customers and, as O'Brien said, "showing your followers there are actual people writing these posts." Zirn said that Twitter allows her booksellers to "show their personality" while Facebook was a "business resource."
The Community Bookstore's Instagram use has greatly increased in recent months. "It's a huge deal for us," said Valdez. "It gives [followers] the ability to be in store, to see your staff, your store's taste, what events are like."
Valdez also acknowledged that the biggest hurdle for most indies in regards to social media is simply finding someone on staff with the time to do it. Scheduling posts on Facebook and Twitter can help quite a bit, although those can sometimes feel a little sterile, and not all platforms have that functionality.
"None of us are lacking for content," said Valdez, who has found success with Instagram posts of the week's bestsellers, pictures of customers' dogs, and all manner of everyday things. "You have to make time to put it out there." --Alex Mutter