"You are putting books in front of guarded eyes," said Aaron Hartzler, author of the YA novel What We Saw, during the children's award breakfast at the annual Southern California Independent Booksellers Association trade show in North Hollywood on Saturday. "Thank you for what you do."
Authors Jennifer L. Holm (Sunny Side Up) and Judy Schachner (Dewey Bob) also spoke at the awards breakfast, while Marlee Frazee took home the picture book award for The Farmer and the Clown. Pam Muñoz Ryan won the middle grade award for her book Echo and Jennifer Niven received the young adult award for All the Bright Places.
"I can't do what I do without you," said Muñoz Ryan during her acceptance speech. She told the booksellers and publishers present that following a challenge to her book Esperanza Rising for depicting the social and economic struggles of minorities, she had T-shirts printed with the words "contentious, unacceptable and dangerous" on them, which were taken from the challenge. She added: "We're all in this together."
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Dan Graham, SCIBA board member and assistant promotions director at Book Soup in West Hollywood, Calif., hosting the luncheon. |
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Author Deborah Harkness (The Book of Life) signing books. |
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At the adult awards luncheon later that day, Melanie Benjamin (The Swans of Fifth Avenue), Julia Claiborne Johnson (Be Frank with Me) and Janice Y.K. Lee (The Expatriates) all spoke. Deborah Harkness took home the fiction award for her novel The Book of Life. Don Winslow accepted the T. Jefferson Parker mystery award in absentia for his novel The Cartel, and Josh Kun won the nonfiction award for To Live and Dine in L.A. The Glenn Goldman Award for Art, Architecture and Photography went to Jane Brown for Both Sides of Sunset.
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According to SCIBA executive director Andrea Vuleta, the association saw an increase in membership over the past year, despite some locations closing or moving. At the start of this year's show, the number of member stores stood at 63. Vuleta said she expected an attendance of approximately 300 people, including about 130 booksellers and some 65 educators and librarians.
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During the annual membership meeting on Friday evening, Maureen Palacios, SCIBA's outgoing president and owner of Once Upon a Time in Montrose, pointed to socks as "the new coloring books."
Palacios also encouraged SCIBA members to submit more reviews for Indies Next titles and report sales for the IndieBound bestseller list.
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Samantha Schoech, the program director of Independent Bookstore Day, Scott Becker, manager of {pages} a bookstore, in Manhattan Beach, Mary Williams, general manager of Skylight Books in Los Angeles, and Jessica Dickieson, digital media coordinator of Vroman's Bookstore in Pasadena were all on hand Saturday afternoon to share tips and best practices for Independent Bookstore Day.
Among some of the most popular and more effective promotions last year were photo booths, crafts and games, and "off-kilter, quirkier" author events (as an example of the latter, Books Inc. in the Castro had Dave Eggers in store to help customers edit their dating profiles). It was also a good idea to have something that ran all day, such BookSmith's day-long Alice in Wonderland-themed tea party. And it was a mistake, the panelists agreed, to assume that everyone who comes in the store on IBD knows what's going on. It's important for participating indies, Schoech said, to contextualize the celebration. It also helped to display and advertise the IBD items as exclusive and of limited quantity.
Some of this year's exclusive items include a Neil Gaiman coloring book, an Anthony Bourdain print and a plush Curious George with an Independent Bookstore Day T-shirt. IBD 2016 will be held on April 30. --Alex Mutter