Simon & Schuster is teaming up with Foli, a digital content mobile distribution platform, to launch a new program designed to bring books to the attention of audiences at live events, to travelers at hotels and in airports and train stations, to visitors at museums and exhibitions, or to any geographical location. Using Foli's geo-location technology, S&S can deliver a specific title, or a selection of titles, to pinpointed locations, allowing consumers to read the publisher's books while they remain at the location.
Effective immediately, S&S is offering a selection of 18 e-books via the Foli app at a number of hotels and airport lounges nationwide, including David McCullough's The Wright Brothers, Stephen King's Revival, Anna Todd's After, Walter Isaacson's The Innovators, Colm Toíbín's Brooklyn, Graeme Simsion's The Rosie Project and Lisa Unger's Crazy Love You. The complete books will be available to guests for up to three days while they are at their location, with an option to purchase available at all times.
The new program will officially "take flight" May 15, when S&S offers the chance to read McCullough's new book to visitors at the National Air and Space Museum, at more than 50 major airports nationwide and at the Wright Brothers Memorial in Kill Devil Hills, N.C.
"The possibilities for targeting where we can share our books are now virtually limitless, and we look forward to using Foli's capabilities in creative and timely ways to bring our books to readers," said Liz Perl, S&S executive v-p and chief marketing officer.
