Cool Idea of the Day: Pharrell's #readHappy

Singer Pharrell Williams and his book publisher, Penguin Young Readers, have launched a "Happy" campaign, partnering with nonprofit literacy organization First Book to donate up to 50,000 books to children in low-income families. The Associated Press reported that a Twitter hashtag, #readHappy, has been set up "for fans to post thoughts or images on why reading makes them 'Happy.' Every post shared elsewhere on social media will lead to a donation."

"Every child on this planet deserves to experience the joy of reading," said Williams, whose picture book, Happy, based on his hit song, will be released next week.

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