Kepler's Adds GiftLit Book Subscription Service

In March, Kepler's Books, Menlo Park, Calif., bought GiftLit, a nine-year-old subscription gift service specializing in books. Now GiftLit is an official service offered by Kepler's, combining "our staff's literary and curating expertise with ultra-convenient online ordering and fulfillment," said Praveen Madan, CEO of Kepler's. "GiftLit makes it easy for anyone to easily select and send the very best books in any category to friends, family, and colleagues."

Praveen Madan, Kepler's

Madan added that there is "potential for extending GiftLit's curation and fulfillment capabilities" to other indies and book organizations. Kepler's is "in early discussions with a few organizations and we welcome additional interest," Madan continued. "For us, it always starts with the intent to serve and help and an open conversation with potential partners." Kepler's has shared its nonprofit, fund-raising model with several other bookstores and helped other bookstores and libraries create bookswap events.

GiftLit recipients receive one book per month through a three-, six-, or 12-month subscription. Each book is gift-wrapped and accompanied by a personal note from the giver. GiftLit was founded in 2006 by Deirdre Hockett and Susheela Vasan, avid readers who wanted high-quality books for their children and for out-of-town friends and family.

Madan called GiftLit "the next new thing we are excited about. Everyone knows that technology has been the Achilles' heel of bookstores. We believe GiftLit has a unique business model of selling curated book collections online and this kind of model could generate significant additional revenue for bookstores, book clubs and literacy nonprofits."

Powered by: Xtenit