Chronicle Books has launched its fourth annual #GiveBooks campaign in partnership with First Book to promote literacy and provide books to kids in need. Authors, booksellers, publishers and the general public can share their love of reading on social media channels using the hashtag #GiveBooks, which also encourages shoppers to support local bookstores and give books as gifts this holiday season. The campaign is kicking off with a donation from Chronicle of 30,000 copies of the board book series Star Wars Epic Yarns by Jack and Holman Wang through First Book.
Kyle Zimmer, president and CEO of First Book, said #GiveBooks "engages a community bound by books to share a gift that keeps on giving--a love of reading. The fact that children in need will receive and treasure 30,000 new books makes this delightful holiday campaign more joyous and enormously worthwhile."
Chronicle Books' children's publishing director Ginee Seo added that the publisher is "delighted to work with First Book to give books to families in need."
New for 2015 is a partnership Gramming for Good, which connects designers with nonprofits to raise money and awareness for a variety of social causes. Gramming for Good will encourage its network of high-profile Instagrammers to post with the hashtag #GiveBooks throughout the campaign.
The look of this year's campaign was designed by Steve McDonald, illustrator of Chronicle's hit adult coloring book, Fantastic Cities. As #GiveBooks is shared on social media, an image of a bookshelf will be colored in on the website. Visitors to GiveBooks.co can also download a coloring sheet depicting a classic indie bookstore.
