#CivilisedSaturday: A U.K. 'Antidote to Black Friday'

To counter the retail frenzy of Black Friday, bookshops in the U.K. and Ireland will celebrate #CivilisedSaturday this weekend. "In Kibworth next Saturday, a bookshop will be offering tea, cake and hand massages in a green velvet armchair," the Guardian reported. "In Crickhowell's local bookstore, there'll be a butler on the door serving Prosecco."  

Calling Black Friday "the antithesis" of what booksellers stand for, Alan Staton, head of marketing at the Booksellers Association, said, "It's about discounts, it's about a feeding frenzy, so we said why don't we have a #CivilisedSaturday, which shows that what booksellers offer is an informed, civilized environment for people to make purchases. It may be for people who have gone through Black Friday and need some R&R afterwards, or for those who shun it for a more civilized alternative."

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