Last Thursday, February 2, the American Booksellers Association's e-newsletter edition of the Indie Next List for February was delivered to more than a third of a million of the country's best book readers. The newsletter was sent to customers of 90 independent bookstores, a combined total of 370,000 subscribers.
The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case Elan Mastai, author of All Our Wrong Todays (Dutton).
For a sample of the February newsletter, see this one from Page 158 Books, Wake Forest, N.C., which just began sending the e-version of the Indie Next List.