Penguin Random House has launched the #ProjectReadathon Million Minutes campaign, which gives readers the chance to help children in local communities throughout North America.
Starting today and continuing through this coming Sunday, April 23--which is UNESCO's World Book and Copyright Day, as well as World Book Night in the U.K. and St. Jordi Day in Spain--readers can visit readwell.penguinrandomhouse.com, where they can read free, timed excerpts from Penguin Random House books and authors. The more they read, the more books Penguin Random House will donate, up to 300,000 books, to Save the Children literacy programs, which aim to help young students in need in the U.S., Canada and Mexico to grow from learning to read to reading to learn.
For example, reading a 20-minute excerpt results in a five-book donation; spend an hour reading and PRH will donate 20 books. Each excerpt on the platform notes how many minutes will be added and how many books will be donated through the campaign.
Contributing partners in the #ProjectReadathon Million Minutes campaign are Charity Miles and Tab for a Cause, two organizations that enable consumers to give back through everyday activities. Users are invited to add minutes to the project through their platforms as well as PRH's.