July Indie Next List E-Newsletter Delivered

Yesterday, the American Booksellers Association's e-newsletter edition of the Indie Next List for July was delivered to more than a third of a million of the country's best book readers. The newsletter was sent to customers of 111 independent bookstores, with a combined total of 428,000 subscribers.

The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author or authors whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case The Rise and Fall of D.O.D.O. by Neal Stephenson and Nicole Galland (Morrow).

For a sample of the July newsletter, see this one from Arcadia Books, Spring Green, Wis., which just began sending the e-version of the Indie Next List.

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