On Thursday, the second e-newsletter edition of the American Booksellers Association's Kids' Next List was delivered to more than a third of a million of the country's best book readers. The second part of the summer newsletter (the first part was sent June 8) went to customers of 106 independent bookstores, with a combined total of 348,000 subscribers.
The e-newsletter, powered by Shelf Awareness, features summer Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Words in Deep Blue by Cath Crowley (Knopf Books for Young Readers).
For a sample of the newsletter, see this one from Laurel Book Store, Oakland, Calif.