'When I See a Store, I MUST GO IN'

Jesse Meacham

"When I see a store, I MUST GO IN. I'm a sucker for books, but indie bookstores take that up a few levels because they'll curate for me. I go in saying I want to learn about some obscure topic and they won't look at me as if I'm from Mars! Instead it's almost as if I see my own curiosity reflected back at me, and they share it instantly. I've had that same experience happen in multiple cities, so I think it's common to independent bookstore owners and I love them for it."