NYC's Strand Bookstore: 'We're in Vogue!'

"We're in Vogue!" the Strand in Manhattan posted on Facebook Wednesday, along with the link to a Vogue magazine piece reporting that the legendary bookshop's third-floor Rare Book Room "was the setting for the Koché Pre-Fall show. Designer Christelle Kocher is French, one of a rising class of Paris talents, and she has her eye on the American market. The Strand is a place she makes a point of visiting on every trip to New York, so it was a fitting spot for her stateside runway debut, imbued with meaning not only because she's a reader (currently it's Russell Banks's The Darling), but also because back home in Paris, she presents in similar public spaces--cultural crossroads like Les Halles or L'eglise Saint-Merry.... Kocher also liked the fact that the Strand has never been used for a fashion show before."

L'Officiel noted that "models marched through the aisles and shelves while the press sat captivated. Regular customers, who were browsing the books on the second floor, served as an accidental audience to the backstage and runway path. It may have been a spectacle to the uninitiated, but at the end of the day, it was just another one of Koché's fashion shows."

"I think it's an eclectic collection and I wanted to also to feel a connection and to feel an energy. But, also, my brand is not only about Paris and history, it's a lot of spontaneous energy with the way that I mix sportswear," Kocher said, adding: "It's important because it's about passing along a message that communications value in what I believe, in what I design, and to be in a bookstore--it's an important symbol of culture."

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