James Daunt: 'Work Very Hard & Respect the Customer'

"Really work very hard and respect the customer. If you do all those things and are friendly, then it's going to be fine. If you don't respect the customer and aren't interesting and lively with them, then Amazon will take you out of business."

--James Daunt, managing director of Waterstones and founder of Daunt Books, in response to the Guardian's question: "What would your top advice to an independent bookseller be?"
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