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| Judith Appelbaum | |
Judith Appelbaum, author, book marketer, editor and book industry expert, died yesterday at age 78.
In 1978, Appelbaum published How to Get Happily Published, which went through five editions, sold more than 500,000 copies and became the genesis of her book marketing company, Sensible Solutions, which she ran with her partner, Florence Janovic. The firm specialized in targeted marketing for writers and publishers that brought books to readers in innovative, direct, commonsensical ways in the pre-Internet era.
Earlier Appelbaum was managing editor of Publishers Weekly, wrote the "New and Noteworthy" column for the New York Times Book Review, was editor of the IBPA Independent and was an editor at Harper's magazine and Harper's Weekly. She was also an officer and on the board of the Book Industry Study Group, chairing its marketing committee and co-chairing the Rights Committee, and was on the faculty of the Publishing Institute at the University of Denver.
In addition, Appelbaum won the Publishers Marketing Association's (now the Independent Book Publishers Association) Lifetime Achievement Award and BISG's Lifetime Service Award.