We've long admired the interviews with publishing people on We the Content's Happy Hour with Carolina: Inside Children's Publishing. Host Carolina Schwarz's goal is to help everyone with developing strategies for the sales and marketing of children's books, and she has had some esteemed guests. Our own Matt Baldacci recently participated, and the result was a fun and informative conversation about tactics, trends, the importance of sales reps, and the specific things a publisher can do to achieve success. He also shared historical anecdotes.
Baldacci said, "Carolina is a terrific interviewer, and her ambition to help all children's publishers market their books in the U.S. aligns with our own mission at Shelf Awareness to help independent bookstores achieve success. It was a great chance to explore marketing children's books in 2024."
We the Content believes in strategy as a key component for children's publishers positioning and selling books and provides a tailored approach to growth. Since 2013, they have helped clients from around the world increase sales, reduce returns, open new business channels, win coveted awards, develop new products and--ultimately--fulfill their goal of bringing top quality content to the hands of young readers.