HarperCollins Publishers has instituted the HarperCollins Promotional Fund, which will provide additional marketing money for independent retailers during the company's current fiscal year, which began on July 1. The program is designed to simplify the co-op process and promote creative merchandizing of HarperCollins authors, and is available to qualifying accounts that promote HarperCollins titles throughout the year.
All co-op and new promotional funds will be paid on a quarterly basis, eliminating the need to submit claim forms. For additional information, stores should contact their HarperCollins sales rep or the HarperCollins Customer Service Department at 1-800-242-7737.
"We highly value the growing channel of independent booksellers and recognize them as trusted partners in helping us connect our authors with their readers," said Josh Marwell, president of sales for HarperCollins. "We know that indies play a huge but sometimes under-valued role in local communities, and we want to support their extraordinary efforts in building buzz around books."