Christine Ball, Executive Vice President and Publisher of Berkley, and Jen Klonsky, President and Publisher of Penguin Young Readers, talk about the creation of Berkley XO, the books it will publish, the readers it will serve, how Berkley and Penguin Young Readers will work together, and more.
What was the spark behind Berkley XO, and what gap did you see in the market that this imprint is uniquely positioned to fill?
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| Christine Ball |
Christine Ball: Berkley and Penguin Young Readers collaborated in informal ways over the years. We learned a lot from each other and had so much fun that a real partnership felt like a logical next step. We saw an opportunity to reach readers who enjoy YA and adult fiction, not by building a team from the ground up but by curating a new team of experts from both Berkley and Penguin Young Readers for each title on the list. Double the creativity and expertise! Berkley XO is the happy result.
How would you define "new adult" today and why do you think this category is resonating so strongly with readers right now?
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| Jen Klonsky |
Jen Klonsky: There's a particular time in life where you have some independence, you don't live at home, your immediate world tips more toward friends and crushes and away from parents, you're figuring out who you are and who you want to be... but you're not yet tied to a mortgage, a forever job, or a family of your own. This is the heart of New Adult books, and they center what can be a very free, fun, and experimental time. Whether you're living in it or remembering it, New Adult is a time readers love diving into.
Who is the Berkley XO reader, and what are they looking for that they might not be finding elsewhere?
CB: Berkley XO readers love a good story that keeps you turning the pages and is told in a fresh, compelling way. Sometimes they find the stories in adult fiction, and sometimes they find them reading YA. It’s exciting to have an entire imprint dedicated to those crossover readers.
The imprint promises stories that are fresh, flirty, and fast-paced... how do you balance escapism with emotional depth?
JK: I don't think one exists without the other, and the Berkley XO books all showcase that. Our escapist reads include fully-realized characters who face significant obstacles, and our emotional books have well-paced narrative through lines and a good amount of action. Why choose when you can have it all?
With a highly curated list, how does selectivity shape the identity and impact of the imprint?
CB: Because we are assembling a new team for each title, the small size of the Berkley XO list allows us to keep a tight focus and make sure every Berkley XO publication is a special event.
What do you hope readers feel when they pick up a Berkley XO book, and what keeps them coming back for more?
JK: Satisfied and entertained! Whether it's a romance, a fantasy, or a thriller, you come to Berkley XO because you know the read will deliver.