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| Jennifer Leczkowski | |
At RP Minis we are fulfilling the goal set 30+ years ago, to create a successful program around a unique format for publishing—a beautifully crafted mini book plus miniature component in a delightful little box. And we have had a lot of success—2021 was our best year in recent history! Now in partnership with more than 30 licensors across 90 brands, RP Minis reaches for that extra element—light, sound, movement—to elevate our products from cute to must-have collectibles for these brands. Our licensing partners love our Running Press twist. We also have continued our legacy of collaborative brainstorming on what we call "home-grown" titles. Some of our bestselling minis are in-house ideas, like The Screaming Goat and Wacky Waving Inflatable Tube Guy. And we love giving Running Press authors a fun way to extend their brands with their very own mini kits.
I've always been drawn to miniatures and what we are able to achieve in such a small format. Technology and production advances allow us to consider fascinating new enhancements for our products. The next irresistible RP Mini idea could come from any member of the team, not just the editorial and production groups—licensing partners, publicists and marketers, our sales colleagues who bring back exciting feedback from our retail partners. As our program and title count continues to grow, we can't wait for the next great idea ... maybe yours? —Jennifer Leczkowski, Director, RP Minis and Licensing