Shelf Awareness for Thursday, September 3, 2009


Other Press: Allegro by Ariel Dorfman

St. Martin's Press: Austen at Sea by Natalie Jenner

Berkley Books: SOLVE THE CRIME with your new & old favorite sleuths! Enter the Giveaway!

Mira Books: Their Monstrous Hearts by Yigit Turhan

News

Notes: Insurance Woes; BPRNE Honors Porter Square Books

Providing health insurance for employees is a challenge small businesses face nationwide. The San Jose Mercury News examined the problem in Santa Cruz, Calif., noting: "With health insurance premiums going up 28%, the owner of Bookshop Santa Cruz is wondering how long she will be able to offer health benefits to employees. . . . Health insurance has helped with employee retention--some workers have been with Bookstore Santa Cruz for 30 years--but the costs are always on the rise."

"Every year we see double-digit increases," said owner Casey Coonerty Protti. "It's a tradeoff between health care or expanding jobs."

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Congratulations to Porter Square Books, Cambridge, Mass., which has won the Independent Spirit Award, sponsored by the Book Publishers Representatives of New England and given to the bookstore that "through creative marketing and high energy devotion to books, best represents the independent spirit of New England bookselling." BPRNE cited owners Jane Dawson, Jane Jacobs and Dale Szczeblowski and "a dedicated staff of great booksellers."

The award will be presented at the NEIBA Awards Luncheon in Hartford, Conn., on Thursday, October 1, during the association's trade show. Three days later, on October 4, Porter Square Books turns five.

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"Meet the Bookseller" is a new video series featured on the blog at Vroman's Bookstore, Pasadena, Calif., to "introduce some of our charismatic and talented staff to the world of the Internet." Up first is "Vroman's institution Mr. Steve Ross."

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"What the heck is IndieBound?" asked a man recently at the Next Chapter Bookshop, Mequon, Wis. Next Chapter's blog eloquently answered the question for other customers who might also be wondering: "The main thing to remember when you see the IndieBound logo in our store or any other bookstore's window is that it means shopping there supports local businesses--and chances are there are some really cool, knowledgeable booksellers inside who are happy to help you find your next favorite read."

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As a new school year begins, the University of Arizona Daily Wildcat paid tribute to three bookstores--Antigone Books, the Book Stop and Revolutionary Grounds--that "have been providing Tucson with specialized books and gifts for a combined total of nearly ninety years. Each with its own bent and niche audience, the Fourth Avenue booksellers have something for every reader, from the most reluctant to the most rabid and from the most mainstream to the most revolutionary."

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In other back-to-school news, the Daily Orange reported that Syracuse University Bookstore is experimenting with the concept of "traveling vendors."

A new Bed Bath & Beyond stall in bookshop "is the pilot in a series of 'pop-up' stores that will set up shop over the course of the fall semester," according to the Daily Orange. "The idea of the pop-up shops is to have several different vendors move through the bookstore quickly. Bed Bath & Beyond will be in the store until Sept. 11. The duration of a store's stay will vary. Some vendors will stay for several weeks while others will be available for as few as two days."

Betsy English, director of the SU Bookstore, explained that the goal is to "show students they don't need to leave campus to find the products they need."

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Calling it a "David versus Goliath" matchup, English style, the New York Times reported on a contentious public debate between Marc Harrison--who ran Ellwood Books, Salisbury, England, until it closed last year due to mortgage problems--and "Oxfam bookstore, which opened not quite two years ago on a main shopping street nearby and is one of 130 Oxfam secondhand bookstores now operating around the country."

A Salisbury Journal article about Harrison, headlined "Oxfam killed my bookshop," has become a British news media sensation. Oxfam, which spends more than $600 million a year on charitable causes, is now "the largest secondhand book dealer in Europe, which isn’t saying a lot, if you consider how few secondhand booksellers have more than a single shop, much less 130," the Times noted. Nevertheless, it grosses "$130 million from its 700 retail stores, $32 million of that from its bookshops."

"Oxfam is not shutting down secondhand booksellers," countered David McCullough, director of trading for Oxfam. "Independent candle makers don’t have the business they once had either. And if someone’s business model is so marginal that an Oxfam shop opening nearby decimates it, then we are not the problem."

McCullough also observed: "There is this English underdog thing going on here--the beleaguered bookseller in his little shop devoured by Oxfam from the high street. But I also think it’s a very English story because of what new technologies have done to the traditional English way of life, to the ideal of the English town with the secondhand bookshop everybody loves but most people never actually go into."

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Good news in the book business is always welcome. The Guardian reported that the recently held Edinburgh International Book Festival "sold nearly 80% of all its tickets for more than 750 events this year . . . The book festival, held chiefly in a village of tents in the New Town, was also larger than last year when it sold 75% of its tickets, with 10,000 more tickets on sale."

Bookshops "on site also saw a 'significant upturn,' the festival said, despite the difficult economic climate and often poor weather this summer. Andrew Coulton, the event's administrative director, said the event had had an 'excellent year,'" the Guardian wrote.

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The New York Times visited E. L. Doctorow's home in Sag Harbor, N.Y., and seemed releieved to report that, unlike the squalid living quarters of the protagonists in his latest novel, Homer & Langley, "a visit to the plain two-story home here that he shares with his wife, Helen, on a quiet street overlooking a cove, dispels that idea. The rooms are as serene as the setting; the sitting room coffee table holds only a few books stacked just so."

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Whenever dictionaries add new words, some out-of-fashion terms must ride off into the lexicographical sunset. But the New Yorker's Book Bench blog advised that "there are some perfect words, words in need of a voice box" and pointed readers to Save the Words, a website that offers visitors a chance to adopt endangered terms.  

 


Harpervia: Counterattacks at Thirty by Won-Pyung Sohn, translated by Sean Lin Halbert


The Buzz on Kids' Books: KidsBuzz

[Editors' Note: KidsBuzz will begin running in Shelf Awareness on Monday, September 14, and repeat Wednesday, September 16.]

How do you make a children's book stand out in a field where more than 9,000 other titles are being published each year? Even before last fall's economic downturn, children's book marketing expert Deborah Sloan was receiving calls from publishers and authors seeking effective ways to market on a modest budget. "I wanted to come up with a program that was affordable to a large group of people and allowed the authors to speak in their own voice directly to their readers," said Sloan, owner of the marketing and promotions firm Deborah Sloan and Company in Andover, Mass.

The solution: KidsBuzz, a marketing service for children's and teen authors. Scribes "buzz" their books by writing personal notes to booksellers, librarians and consumers, which are then distributed through Shelf Awareness, DearReader.com and KidsBookClubBook.com. Sloan has teamed up with M.J. Rose, the founder of AuthorBuzz, a similar service for authors of adult books, to offer the kids' version.

AuthorBuzz evolved from an online class that Rose started in 1999 called "Buzz Your Books." She began the class after becoming an author herself: "I realized how much authors didn't know about what they had to do, and how much authors could help with their own books." And then after the class, Rose said, "I would invariably get authors who would say, 'That's all great and my book's coming out, but I don't want to do all this.'" In 2005, Rose approached Suzanne Beecher of DearReader.com and John Mutter and Jenn Risko, who had just begun Shelf Awareness, with the idea that authors could communicate directly with the people who have an impact on the sales of their books.

Rose launched AuthorBuzz in October 2005. "It's been sold out ever since," she said. Knowing that readers, booksellers, teachers and librarians are inundated with information, Rose wanted to avoid what she called "choice fatigue" and limited the number of books to five per month. Since then, she has also developed a promotion with Book Movement because she wanted to reach out to reading groups. "Everything I needed as an author I added," Rose said. The service is priced for authors (prices have not gone up since January 2006), and it's booked 50% by authors and 50% by publishers. Through its various partners, AuthorBuzz reaches 370,000 readers; 12,000 librarians; 5,000 booksellers; 10,000 bloggers and publishing professionals; and more than 18,000 book club members.

KidsBuzz will follow the model that has worked with AuthorBuzz. "I'd been thinking of how to do this for well over a year," said Sloan. "To me this was the right answer." Rose, too, was enthusiastic about the partnership, saying, "Deborah is the first person I've brought in and given my name to."

After working for various publishers, including Dutton (an imprint of the Penguin Group USA), Abbeville Press and Candlewick Press, Sloan launched her own company dedicated to children's book marketing in 2007. "Every book is an adventure," she said, and the best person to convey what makes his or her book unique is the author. When an author "tells a great behind-the-scenes story," said Sloan, it resonates with readers. "That's really what KidsBuzz is about. Some booksellers and librarians will respond to what a particular author has to say, and they can use that in talking about the books. It's sort of like having an author drop in for a chat over a cup of tea."

KidsBuzz will be used to promote both frontlist and backlist titles. "Books, especially children's books, should have a long life, and sometimes it takes a while to reach readers," said Sloan. The program will feature a wide array of authors and illustrators from major houses to independent publishers and university presses. Books must be readily available through a traditional distributor.

Some of the authors already scheduled to buzz their books are Laurie Halse Anderson (Chains), Deborah Heiligman (Charles and Emma: The Darwins' Leap of Faith), Amy Hest (Remembering Mrs. Rossi), photographer Susan Kuklin (Beautiful Ballerina), Catherine Gilbert Murdock (Front and Center), G. Neri (Surf Mules) and Rosemary Wells (Max and Ruby series).--Shannon McKenna Schmidt and Jennifer M. Brown

 


GLOW: Bloomsbury YA: They Bloom at Night by Trang Thanh Tran


Media and Movies

Media Heat: The Deen Family Cookbook

Today on WNYC's Leonard Lopate Show: Darius Rejali, author of Torture & Democracy (Princeton University Press, $29.95, 9780691143330/0691143331).

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Tomorrow on Oprah: Paula Deen, author of The Deen Family Cookbook (Simon & Schuster, $26, 9780743278133/0743278135).

 


This Weekend on Book TV: Leading the Charge

Book TV airs on C-Span 2 from 8 a.m. Saturday to 8 a.m. Tuesday and focuses on political and historical books as well as the book industry. The following are highlights for this coming weekend. For more information, go to Book TV's website.

Saturday, September 5

11:15 a.m. Steven Hayward, author of The Age of Reagan: The Conservative Counterrevolution, 1980-1989 (Crown Forum, $35, 9781400053575/1400053579), recalls the former president's public and foreign policy decisions and internal disputes with Republican Party stalwarts. (Re-airs Sunday at 3 p.m.)

4 p.m. For an event hosted by Doby Books, Houston, Tex., Josh Neufeld, author of A.D.: New Orleans After the Deluge (Pantheon, $24.95, 9780307378149/0307378144), presents an illustrated account of the effects of Hurricane Katrina on the city's disparate population. (Re-airs Sunday at 12 a.m. and 7 p.m.)

6 p.m. Encore Booknotes. In a segment that first aired in 1996, David Broder discussed The System: The American Way of Politics at the Breaking Point, a book he co-wrote with Haynes Johnson (Back Bay Books, $26.99, 9780316111454/0316111457).

7 p.m. Stephen Meyer, author of Signature in the Cell: DNA and the Evidence for Intelligent Design (HarperOne, $28.99, 9780061472787/0061472786), argues that our DNA provides evidence of an intelligent designer and helps explain how life began. (Re-airs Sunday at 7 a.m., Monday at 12 p.m. and Tuesday at 12 a.m.)

9 p.m. Tom Ridge, author of The Test of Our Times: America Under Siege and How We Can Be Safe Again (Thomas Dunne, $25.99, 9780312534875/0312534876), discusses his experience as the first Secretary of Homeland Security. (Re-airs Sunday at 6 a.m.)

10 p.m. After Words. Lieutenant General Julius Becton, Jr. interviews retired General Tony Zinni, former head of CENTCOM, former special envoy to the Middle East and author of Leading the Charge: Leadership Lessons from the Battlefield to the Boardroom (Palgrave Macmillan, $25, 9780230612655/0230612652). (Re-airs Sunday at 9 p.m., and Monday at 3 a.m.)

Sunday, September 6

12 p.m. In Depth. Education activist Jonathan Kozol, author of many books, including The Shame of the Nation: The Restoration of Apartheid Schooling in America (Three Rivers Press, $14.95, 9781400052455/1400052459), joins Book TV for a live interview. Viewers can participate in the discussion by calling in during the program or e-mailing questions to booktv@c-span.org. (Re-airs Monday at 12 a.m.)

 


Television: TV Series about Publishing; Connelly on Castle

Tuning in to the book world. Open Books, a sitcom written by Gail Lerner (Will & Grace) that is focused on a book editor and her friends, "has received a pilot commitment" from CBS, according to the Hollywood Reporter. The show "is inspired by the time Lerner spent as a temp in the publishing world at the beginning of her career and by the experiences of her sister Betsy, who worked as a book editor for 15 years before becoming a literary agent."

"It's an ensemble comedy with a female lead set in the publishing world, but it's really about the characters and their relationships," Lerner said. "I like the frustrations, the collaborative process. Publishing is a lot like sitcoms. Although both are supposedly dying, that only makes people more passionate about creating the next great novel or show."

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Bestselling author Michael Connelly will make a guest appearance on ABC-TV’s Castle for the show's second season debut episode, airing September 21. Castle follows the crime-solving adventures of Richard "Rick" Castle, a well-known mystery and horror novelist who assists the NYPD homicide department in solving crimes. During the show's first season pilot episode, writers James Patterson and Stephen J. Cannell guest-starred.

 


Movies: Tamara Drewe

Stephen Frears will direct a live-action feature adaptation of Tamara Drewe, the graphic novel by Posy Simmonds that offers a modern re-imagining of Thomas Hardy's Far From the Madding Crowd. Gemma Arterton will play Drewe; the cast also includes Dominic Cooper, Roger Allam, Luke Evans, Bill Camp and Tamsin Greig, according to Variety.

"I've loved Posy Simmonds' work for a long time," said Frears.

 


Books & Authors

Shelf Starter: Poseidon's Steed

Poseidon's Steed: The Story of Seahorses, from Myth to Reality by Helen Scales (Gotham Books, $20, 9781592404742/159240474X, August 24, 2009)

Opening lines of books we want to read:

Prelude:

Peer at a seahorse, briefly hold one up to the light, and you will see a most unlikely creature, something that you would hardly believe was real were it not lying there in the palm of your hand, squirming for water. Should we presume these odd-looking creatures were designed by a mischievous god who had some time on her hands? Rummaging through a box labeled "spare parts" she finds a horse's head and, feeling a desire for experimentation, places it on top of the pouched torso of a kangaroo. This playful god adds a pair of swiveling chameleon eyes and the prehensile tail of a tree-dwelling monkey for embellishment--then stands back to admire her work. Not bad, but how about a suit of magical color-changing armor, a perfect fit, and a crown borrowed from a fairy princess, shaped as intricately and uniquely as a human fingerprint? Shrink it all down to the size of a chess piece and the new creature is complete.

--Selected by Marilyn Dahl

 



Book Review

Mandahla: Jam Today

Jam Today: A Diary of Cooking with What You've Got by Tod Davies (Exterminating Angel Press, $15.95 Paperback, 9781935259046, September 2009)



At one point in this delightful book, Tod Davies says, "Paying attention to what's right in front of you is what life is about. No other way." Cooking with what you've got is part of that worldview, and her aim is to help you figure out how to do that and have fun. She doesn't present recipes as much as food possibilities. There are instructions, yes, but they're open to interpretation and imagination. When she decides to cook a perfect lamb chop, she follows Nigel Slater's directions, then adds some steamed kale, alongside diced tomatoes marinated in balsamic vinegar, a bit of marjoram and salt. "The tomato juice sloshed deliciously into the kale, but not quite into the lamb . . . quarter of lemon on the side to squeeze over the whole at will. Glass of Spanish Tempranillo. Ripe figs for dessert. One of the most utterly delicious solitary dinners I've ever had. Thank you, Nigel Slater." Or this, when talking about a salad of chopped parsley, celery leaf, tarragon, tomatoes and avocado, which she served with bucatini with sage and garlic: "That kind of salad is really good arranged in a crescent on a plate covered otherwise by some kind of simple pasta dish. . . . The vinaigrette kind of sloshes under the noodles and adds another dimension which can be very satisfying, especially if you have a glass if wine, too." Obviously, sloshing foods (and a glass of wine) figure heavily into her meals, and why not? Isn't that the way most of us experience food, at least by the third bite?

Her chatty style draws you into her kitchen, where she writes about the times her vegetarian husband (film director Alex Cox) is away, and she makes Eccentric Dinners for One. She says, "When it turns cold, one's thoughts turn naturally to polenta. At least, that's where my thoughts turn," and you want to be there with her to find out what she's serving with the polenta. Many of her meals are served on shredded salad greens--omelets, steak, brown rice casserole--with a wedge of lemon, which is a great way to spark up the usual salad and main dish fare.

She's my kind of cook. "When you're by yourself and feeling blue, it always helps to think about, prepare, and eat just exactly what you feel like eating." In her case, it's bacon, mushrooms and eggs on an avocado-spread whole wheat tortilla. She describes her process, then says to top up your wine glass, carry the dish to the table and eat slowly while reading a comforting book. Jam Today is a very comforting cookbook, and a gently inspiring one.--Marilyn Dahl

Shelf Starter: An inspiring and chatty cookbook, written by a woman who values food, family and friends.


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