Media coverage of Tuesday's release of Sarah Palin's Going Rogue: An American Life was intense and seemed to leave few pages unturned, though independent booksellers expressed less enthusiasm for the sales potential of the book than their competitors.
"Palin book hits stores, divides residents" was the headline for an article on LoHud.com, which noted that, at "bookstores around the region, the story of the 'hockey mom' from Wasilla with grand ambitions seemed endlessly captivating--love it or hate it."
While "copies were moving" at Borders bookstore, Mount Kisco, N.Y. and "a pile of Going Rogue copies was slowly diminishing" at Barnes & Noble, Nanuet, the pace was less intense at Village Bookstore, Pleasantville. Owner Roy Solomon "said there didn’t seem to be a lot of interest in the book, and he only had two pre-orders, not surprising in a part of the world that voted against Palin and Arizona Sen. John McCain by large margins. He also isn't sure her kind of fame translates well into books."
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Palin's book was "flying off the shelves" at Borders Bookstore, Brighton, Mich., while the Barnes & Noble in Grand Rapids was expecting big sales from Palin's "book tour kickoff" event, the Livingston Daily Press reported. The Detroit Free Press featured live blogging from the Grand Rapids signing.
Some Rogue fans camped out overnight to for a chance to purchase the book and "an orange wristband. The wristband entitles them to line up again this evening to meet Palin," according to the USA Today, which offered an interactive map for anyone interested in details of Palin's upcoming book tour.
Indie bookseller Mary Ellen Aria, owner of Aria Booksellers, Howell, was less enthusiastic, saying that recent book price wars had an impact on potential sales for the book. "Us independent (book sellers) have been taken aback by this. I opted not to even have Palin's book at my store, even though I do have two orders for it."
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Back home in Alaska, the Homer Tribune reported that River City Books, Soldotna, had a waiting list of 50 people before publication. Owner Peggy Mullen, who ordered 100 copies, said, "I think a lot of people are interested, just to find out what her story is. She still has quite a following in this area, I think. She’s still quite the public figure." Mullen also ordered 50 copies of Going Rouge. "We’ll stack them together and people can read and read and read," she said.
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Old Harbor Books in Sitka, Alaska, is going rogue by donating the proceeds from tsales of the book to Defenders of Wildlife. The Associated Press (via the Los Angeles Times) reported that owner Don Muller "says he's not a fan of Palin. He tells the Daily Sitka Sentinel that donating proceeds to Defenders of Wildlife is a way to 'carry the book and do something positive.'"
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Rob Wood, manager of Hastings Books, Norman, Okla.--where Palin will appear next month--told NewsOK.com, "It’s tremendous. It’s moving like crazy. . . . The store has sold a few hundred copies and a shipment of another 1,000 copies was expected today."
But at Full Circle Bookstore, Oklahoma City, event coordinator Chris Mauldin said, "We’re definitely not going to have a mega-demand for it."
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"We don't have it," Janelle Kilmer of Bluestockings bookstore in Manhattan told Metro International. "I believe it isn't a book our readers would be interested in. I imagine some New Yorkers would read it, but probably not our readers."
Dominic Wagner of Hue-Man Bookstore and Cafe said the store wasn't stocking the bestseller either. "If anyone wants to read it and asks for it we’ll take it in. She [Sarah Palin] certainly draws interest."
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At Bookshop Santa Cruz, Santa Cruz, Calif., "several copies of Palin's book . . . are stacked on the checkout counter next to a bowl filled with small bags of walnuts . . . Customer's who buy Palin's book, priced at $29 in hardcover, also get a free bag of 'Just Plain Nutz,'" the Sentinel reported.
"We know some customers have to buy it because it's on some uncle's wish list," said Casey Coonerty-Protti. "But it's not a big seller for the Santa Cruz market. We haven't had a lot of interest in selling the book anyway."