Notes: ABA Staff Reorganization; B&N Lowers Expectations
The American Booksellers Association has begun to reorganize its staff, a process that has led to the creation of several new senior staff positions and the letting go of five people, according to Bookselling this Week. Among initial changes:
- Meg Smith is now the membership and marketing officer.
- Dan Cullen is the content officer, heading a newly created content department.
- Mark Nichols is the industry relations officer.
- Jill Perlstein is the meetings and plannings officer.
Len Vlahos continues as COO and Eleanor Chang as CFO. Details regarding other positions will be announced in the coming weeks.
"I was charged by the association's Board of Directors to make ABA both more efficient and better prepared to meet the new and myriad challenges facing independent booksellers," said ABA CEO Oren Teicher. "This reorganization, which is the result of many months of analysis and investigation, is the first step in that process."
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The 2009 holiday season was generally upbeat for independent bookstores as sales declines at some bookshops "were outnumbered by modest, and sometimes robust, gains at others. Booksellers from across the country reported that the Local First movement was bearing fruit, and several reaped the benefits of creative, homegrown marketing campaigns," Bookselling this Week reported.
"We had a nice increase over 2008," said Christine Onorati, owner of WORD, Brooklyn, N.Y., of the shop's year-end 30% gain. "We're pretty new, so I don't think we're typical. We're still not where we need to be, but we're getting there."
Like many other booksellers, Diane Patrick of Snowbound Books in Marquette, Mich., cited winter weather as a factor in her 10% jump in sales: "We got tons of snow, which puts people in the mood to read. Everything just gelled this year. People started buying early, around Thanksgiving. So we just kept ordering because if you don't have books, people can't buy them. We ordered mostly ones and twos, but also fives and tens of some of the bestsellers."
She also noted that the local newspaper "ran a really big Shop Local campaign, which a lot of small businesses tied into. Dozens of us did tiny ads and kept repeating them throughout the season. I thought this tied in nicely with the whole IndieBound ethic, and I think it really helped sales."
Beth Golay, marketing manager at Watermark Books & Café, Wichita, Kan., praised the Midwest Booksellers Association catalogue, which was distributed "through our local newspaper on the Sunday after Thanksgiving, and that alone brought more new faces into the store than ever before. The publishers were well represented with great selections in the catalog this year, and the titles were flat-out fun to sell."
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Sales at Barnes & Noble during the nine weeks ended January 2 fell 5%,, to $1.1 billion and sales at stores open at least a year fell 5.4%. Sales at Barnes&Noble.com rose 17%, to $134 million, including nook e-reader sales.
The sales slip led the company to lower its expected earnings to a range of $1.20-$1.40 per share from a range of $1.30-$1.50. Shares of Barnes & Noble closed at $18.70, down 2.5%, on a day the Dow Jones was up 0.3%.
B&N CEO Steve Riggio said that orders for the nook "remained strong throughout the holiday season, and, in fact, accelerated after we announced that we had sold out our initial supply. Demand remains strong in the new year and greater than our supply, however, we expect production to catch up with demand and be fully stocked in our stores in the next few months."
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Borders Group's e-bookstore will be featured on the Alex, the e-reader from Spring Design that is being introduced in late February with a retail cost of $399. Borders's e-bookstore, which will be powered by Kobo (Shelf Awareness, December 15, 2009), will be available later this year.
Borders Group CEO Ron Marshall commented: "Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers . . . high quality content on the device of their choosing."
The Alex e-reader will allow users to buy and read e-books from other sources and uses Google Android software, Reuters noted. Last November, Spring Design sued Barnes & Noble, charging that the nook e-reader copies Spring Design's dual screen design. The two companies had explored a partnership.
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Richard Howorth, owner of Square Books, Oxford, Miss., was interviewed by Poets & Writers magazine in the inaugural installment of a new column, Inside Indie Bookstores. Howorth spoke with Jeremiah Chamberlin about his initial vision for Square Books, how a bookstore can stay relevant in the 21st century and the future of independent bookselling.
In reply to a question about the future of indie bookstores, Howorth said, "It's a very difficult business. But in many ways, I like the fact that it's a difficult business. Otherwise, people who want to make money--by selling crap--would be trying to get into the book business."
Howorth also observed that in terms of the future of books, he is excited about "what's happened at Square Books, Jr. We're selling more children's books than ever. The level of enthusiasm and excitement about books from toddlers to first readers to adolescents and teens... if you go in there and hang around for a few hours, you would never even think that there might be such a thing as a digital book."
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Books-A-Million is opening several more stores in the mid-Atlantic region: in the Park City Center in Lancaster, Pa., and in the Gallery at Market East in Philadelphia.
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Amicus Books, Maryville, Calif., will close March 1 after five years in business. The Appeal-Democrat reported that owners James and Kara Davis "admitted they could only fight the forces of technology and discounting for so long."
"Today, via the Internet, there is a mega-bookstore in virtually every home," James Davis observed. "The hope was that community members would see the value in having a literary arts center, and support that idea with their purchases and donations of books. Although many have responded to that hope positively, it has been a slow but inevitable decline."
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Book trailer of the day: The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun by Gretchen Rubin (Harper).
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Congratulations to our friend Chris Kahn, who has joined the Independent Book Publishers Association, where he will manage vendor relations, advertising, sponsorship and media partnership opportunities. He replaces Andrea Nathan, who is leaving IBPA at the end of the month, and he continues in his sales and marketing role at earlyword.com.
Kahn was formerly Western advertising director for Publishers Weekly, Library Journal and School Library Journal. He also worked at NuvoMedia, which created the Rocket eBook.
He may be reached at 925-284-3542 or 415-806-5980 or chris@ibpa-online.org.
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Davida Breier has been appointed manager of fulfillment services at Johns Hopkins University Press. She was formerly marketing director at National Book Network, where she oversaw NBN Fusion. Earlier she was sales and marketing director for Biblio Distribution. She is also a published author and photographer.
Breier replaces Bill Bishop, who is retiring.
Hopkins Fulfillment Services has 14 clients, including the University of Washington Press, University of Pennsylvania Press, Georgetown University Press, Brookings Institution Press, University Press of Kentucky, Catholic University of America Press and University of Massachusetts Press.