Shelf Awareness for Friday, March 19, 2010


Simon & Schuster Books for Young Readers: Mermaids Are the Worst! by Alex Willan

Mira Books: Six Days in Bombay by Alka Joshi

Norton: Escape into Emily Dickinson's world this holiday season!

News

ABA's Day of Education Program

The American Booksellers Association's Day of Education, which will take place Tuesday, May 25, at the Javits Convention Center during BookExpo America in New York City, includes 15 education sessions, roundtable discussions and workshops on topics that include "the results of a brand-new survey of book-buying behavior, the latest on e-books, a fresh look at alternative business models, and more." The program also features two sessions for children's booksellers developed by the Association of Booksellers for Children. The complete sked can be found at Bookselling this Week, which said the program will continue and build upon "the curriculum begun at February's Winter Institute." 

 


BINC: DONATE NOW and Penguin Random House will match donations up to a total of $15,000.


Notes: 'Microdistribution' at Boulder Book Store; Kindle for Mac

Boulder Book Store's "microdistribution" strategy for marketing POD/consignment books was explored by Nieman Journalism Lab, which noted that the Colorado indie bookseller charges consignment authors on a tiered fee structure: "$25 simply to stock a book (five copies at a time, replenished as needed by the author for no additional fee); $75 to feature a book for at least two weeks in the 'Recommended' section; and $125 to, in addition to everything else, mention the book in the store's e-mail newsletter, feature it on the Local Favorites page of the store’s website for at least 60 days, and enable people to buy it online for the time it’s stocked in the store. And for $255--essentially, the platinum package--the store will throw in an in-store reading and book-signing event."

"Most people will come in at one of the higher fee amounts. That surprised us," said Arsen Kashkashian, head buyer, who added that writers have generally been enthusiastic about the opportunity, telling him, "I want the marketing, I want the exposure. I worked so hard on this project, and you guys are the only ones who could help me with it."

Nieman Journalism Lab also noted that in "publishing's increasingly DIY world, though, the Boulder model--one that charges authors for, essentially, microdistribution of their books--makes increasing sense."

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Amazon has released a beta Kindle for Mac application that allows readers in more than 100 countries access to Kindle's 450,000 books.

Wired magazine was not impressed, describing it as "a bare-bones reader" and suggesting that "Amazon might be happy selling books, and not care about the devices they are read on. But if you carry on like this, Amazon, people will be pushed to buy their readers, and books, elsewhere."

PCWorld contended that "reader software is currently pretty dull. I'm not saying a book reader needs a load of flashy extras, and Amazon's ability to pick up on one device where you left off on another is a great perk, but there's definitely room for creativity. Even the virtual book shelf Apple will use in iBooks for the iPad is a step up from the Kindle software's presentation."

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CNBC's Maria Bartiromo interviewed Barnes & Noble's new CEO William Lynch, who discussed some of the challenges the company faces, including price wars, the economy and an increasingly mobile consumer.

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"Where do Bookstores Fit in an Electronic World?" asked January magazine, noting that "at present, publishers are so concerned about how electronic books are going to impact their own bottom lines, they don't seem to be offering even lip service to their old partners, the indie booksellers. Here's the thing, though: somebody has to do something for the indies, and fast. If we don't look after them now, we'll be crying at their memory. Nobody wants that."

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Los Osos Book Exchange, Los Osos, Calif., will celebrate its 25th anniversary next month. The San Luis Obispo Tribune noted the company slogan of current owners Joan Campbell and Pody Anderson--"Established in 1985, competent by 1997 and trusted since April."--reflects the humorous legacy of former owner George Kastner, who featured a sign ourside that read: "Don't tell my mother I own a bookstore; she thinks I'm in prison."

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A pair of independent bookstores have been conducting successful experiments with online group coupon services. Bookselling this Week reported that Common Good Books, St. Paul, Minn., and Green Apple Books, San Francisco, Calif., used different services (Groupon and Joffer, respectively) with a similar approach: "A deal offering a discount at the bookstore was posted on the sponsoring website and e-mailed to local consumers. The coupon only became valid after a minimum number of people purchased it, and the store and the coupon provider split the revenue."

"I think we will try it again," said Sue Zumberge, manager of Common Good Books, which offered $20 of merchandise for $10 and sold more than 800 coupons. "It worked out really well."

Green Apple offered $25 in store merchandise for $15, selling 105 coupons in the 48 hours the offer was available.

"Our reasoning was that they would generally spend more than $25," said co-owner Pete Mulvihill, who added that almost half of the coupons were redeemed by new customers.

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How does a bookstore's staff pick its book-of-the-month? As this video shows, at Green Apple Books the process is just a little bit different as they "choose a brand-new book for which we're evangelical. We even guarantee the book 100% or your money back."

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Book Monkey Bookstore & Lounge, Sacramento, Calif., has scheduled an official opening March 25 for the bookshop, followed sometime in May or June by the debut of a wine bar with outdoor seating.

"My two favorite things in the world are to sip port and read a book. I like the idea of our customers being able to sit down and hang out and read a book," said co-owner Kevin Standfield, who "is opening the store as an offshoot of Holt Concannon, his year-old Sacramento company that sells consigned books for individuals and charities, including churches, through Amazon.com. Those books are sold under the online bookseller Book Quest in Sacramento," the Press reported.

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Thalia, the German bookstore chain, is testing three in-store download terminals in one of its stores in Berlin at which customers can load and read e-books and book samples onto their cell phones, according to Buchmarkt. Some 3,000 titles are available for free, including some current books.

Karsten Sturm, business developer for Blackbetty Mobilmedia, Thalia's partner on the project, called the download terminals "book filling stations for the stationary book trade."

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The Netherlands is celebrating its annual Boekenweek (Book Week), but Radio Netherlands Worldwide said "even in other 'normal' weeks, bookshops notch up huge sales, for the Netherlands is a country of avid readers."

"We are doing this now for the 75th time," said Henk Kraima, director of the CPNB, a foundation that promotes Dutch literary works. "The idea originally came from the United States, where it died a slow death. The Netherlands is the only country where it has become such a revered tradition. Writers and publishers in foreign countries look to the Netherlands with jealousy and desire."

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The official opening date for the Wizarding World of Harry Potter in Orlando, Fla., will be revealed March 25 on the theme park's website, according to Entertainment Weekly, which added that "full details about the Harry Potter and the Forbidden Journey attraction will also be shared that day. It's said to use groundbreaking technology and 'a little magic' to create a ride that takes you inside Hogwarts and soaring above the castle grounds."

 


GLOW: Park Row: The Guilt Pill by Saumya Dave


Obituary Note: Bruce Roberts

Bruce Roberts, marketing and sales manager of the University of Utah Press, died last Saturday, March 13, of melanoma, according to the Salt Lake Tribune. He was 61.

With Ken Sanders, Roberts owned Cosmic Aeroplane, the Salt Lake City store originally founded as a head shop, which they transformed into "a book and record store that served as the city's countercultural hub," the paper wrote.

He was a major supporter of civil liberties and banned books. He also knew how to have a good time. "He hosted 'whiskey weekend' buffet tables, replete with bottles of Jack Daniel's, to power store employees through the final weekend of the holiday shopping season," the Tribune said. The store closed in 1991.

The family plans a celebration of Roberts's life on April 1.


Image of the Day: How the Irish Enjoyed the Holiday

On St. Patrick's Day, while a book club at Liberty Bay Books, Poulsbo, Wash., discussed How the Irish Saved Civilization by Thomas Cahill, a local Irish band stopped by and regaled the group. The book club was drinking Irish beer and eating corned beef and cabbage. Suzanne Droppert commented: "How to top this next month?!"


Media and Movies

Media Heat: Voluptuous Recipes

Tomorrow on Weekend Edition: Sophie Dahl, author of Miss Dahl's Voluptuous Delights: Recipes for Every Season, Mood, and Appetite (Morrow, $35, 9780061450990/0061450995).

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Tomorrow on the Today Show Weekend Edition: Danine Manette, author of Ultimate Betrayal: Recognizing, Uncovering and Dealing with Infidelity (Square One, $12.95, 9780757002816/0757002811).

 


Movies: Eat, Pray, Love Trailer

A trailer is out for the film version of Elizabeth Gilbert's Eat, Pray, Love, which will be released August 13. The movie stars Julia Roberts, Javier Bardem, James Franco, Richard Jenkins, Viola Davis, Billy Crudup, Tuva Novotny and Arlene Tur.

 


From Stage to DVD/CD & Back to Stage: Poe, the Musical

Poe, More Tales of Mystery and Imagination, a "retelling of Edgar Allan Poe's biography with songs about some of his best-known stories," will be released in the U.S. on DVD and CD next month, Variety reported.

The recordings of a 2003 production from Alan Parsons Project songwriter Eric Woolfson are being released here "as part of a push to drum up interest in a U.S. staging of the tuner," Variety wrote. 

 


Books & Authors

Awards: Scottish Book Awards Shortlist

The Scottish Arts Council has named finalists for this year's Scottish Mortgage Investment Trust Book Awards, which honor literary excellence in fiction, poetry, nonfiction and first book "by Scottish authors resident in, or out with, Scotland." The winning author of each category will receive £5,000 and be eligible for the £25,000 (US$37,879) Book of the Year prize. The complete shortlist is available here.

 


Book Brahmin: Lori Ann Bloomfield

Lori Ann Bloomfield is the author of the novel The Last River Child, which came out in Canada last fall, and was published here by Second Story Press this month. Her short stories have appeared in several magazines in Canada and the US. She writes the First Line blog, a source of inspiration for fiction writers. She lives in Toronto, Canada.

On your nightstand now:

The Girl with the Dragon Tattoo by Stieg Larsson, The Essential Yoga Sutra by Geshe Michael Roach and Christie McNally, The Captain's Verses by Pablo Neruda. I like to read poetry before bed, so in addition to whatever else I am reading, I always have a book of poetry on my nightstand. Neruda's love poems are the perfect antidote to a Canadian winter.

Favorite book when you were a child:

When I was nine years old I loved Charlotte's Web by E.B. White. I used to read the scene when Charlotte died over and over. I always cried, and I was always amazed that words alone, just those tiny black marks on a white page, could move me so powerfully.

Your top five authors:

Virginia Woolf, Jane Austen, Annie Dillard, Alice Munro and E.M. Forster.

Book you've faked reading:

I used to pretend I knew more Shakespeare than I actually did. Then a few years ago I made it my New Year's resolution to actually read Shakespeare. I went out in January and bought this huge volume of his complete works with the goal to read at least a bit of each of the most famous plays. To my surprise, I got hooked. Once I stopped focusing on what I thought was impenetrable old English and started appreciating the plots and characters, and eventually even the language, I couldn't stop reading.

Book you're an evangelist for:

84 Charing Cross Road by Helene Hanff. I've lost track of how many times I have read this slim volume of real life letters exchanged between a writer in New York and a bookseller in London. It never fails to amuse, move and charm me.

Book you've bought for the cover:

My initial reaction to this question was never. Then I looked at my bookshelves and realized I actually do this regularly. My most recent acquisition because of the cover was The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows. It was the old-fashioned handwriting and postage stamps on the cover that I found irresistible. While perusing my bookshelves I also noticed I have bought books simply because they felt wonderful to hold; among my antiquarian books a few have been purchased solely because the paper they are printed on is so thick and exquisite.

Book that changed your life:

I'd have to say Charlotte's Web, since it taught me that words, in the right hands, have the ability to move people to laughter or tears or any emotion in between. That felt like magic to me, magic I wanted to master.

Favorite line from a book:

It is actually the last few lines from the novel The Cunning Man by Robertson Davies: "This is the Great Theatre of Life. Admission is free but the taxation is mortal. You come when you can, and leave when you must. The show is continuous." Those were the last lines of the last novel Davies published before his death. What a great exit speech for a writer!

Book you most want to read again for the first time:

Atonement by Ian McEwan. I loved that delicious twist near the end. It awed me as a writer and thrilled me as a reader.




Deeper Understanding

Robert Gray: Future Saving Time

"For the foreseeable future, I expect--like most of us--to be running late."--James Greer, Discover magazine.

Changing our clocks last weekend was just a start. Daylight Saving Time is dial-up. We need Future Saving Time. If we're going to keep pace with the light-speed nature of the book business, we have to sync with the future and move the clocks forward every week, every day, every hour, every minute.

Future Saving Time is not so much a proposal as an acceptance of reality. In recent years, many of us have participated in conference and trade show panels that addressed the "future" of the book, of publishing and of bookselling. We will continue to do so, but what we're really discussing isn't the future anymore. It's the present or at least the "immediate" future.
 
Time,--present, past and future--caught up with me last week. Maybe it happened while I was madly following Twitter updates from the South by Southwest Interactive festival in Austin, Tex., through hashtags #sxswi and #futurebooks.

Publishing apparently edged a wee bit closer to the future at this year's event. In an L.A. Times Jacket Copy blog post shortly after SWSXi, Peter Miller wrote: "Flying back to New York from Texas, it dawned on me that devotees of SXSWi never hated publishing or wanted us to roll over and die: They just wanted us to repurpose. This past weekend several publishing experts suggested how that repurposing might look. While last year's future of publishing panel met with hostility, this year the response was generally civil--a major improvement."

Or perhaps the time flux hit me while I stared at rain-delayed Metro North train schedules in New York's Grand Central Terminal Saturday morning. Trains are all about the future, except when they're not. I observed the future slow and then stop for a while.

Or maybe it snuck up on me Saturday night when I had to decide which of my household clocks should be physically changed (stove, radio) and which ones would take care of themselves (computers, iPod, BlackBerry).

Probably it was all of the above. I kept thinking how archaic the word future seems to be and wondered if I'll soon be writing about conference panels on "The Present of the Book," "The Future of the Book Now" or "The Future of the Book Next Week."

"We are moving from a society desirous of instant gratification to a society of instant anticipation," wrote James Greer in that prescient (in that it was written two years ago, which now qualifies as the distant past) Discover piece quoted above. "We no longer want things that can be delivered immediately; we want to move the future forward, toward us, so that the future is no longer a frame of reference for measuring time but a kind of extended present.

"The very notion of 'on time' has been replaced by the notion of 'in sync.' Everyone, everywhere, seems to be ceaselessly scanning RSS feeds or TiVoing their favorite programs so as not to be left behind, or iSyncing their iCalendar with everyone in their iCompany so that everyone always knows where iYou are, sometimes before you do."

The future is so yesterday.

Fortunately, I was rescued from my temporary time crisis by an e-newsletter from Changing Hands Bookstore, Tempe, Ariz. Gayle Shanks wrote that there are "just too many books, too many loads of laundry, too many e-mails to answer, and not enough time in the day. You all experience this every day as well. Our lives have sped up to what sometimes feels like an unlivable pace. That said, I have taken time to notice that the days are lengthening, that my late ripening oranges are perfect for eating now, that the rains in the past few months have greened the deserts and the sunrises and sunsets that I have managed to see have been spectacular. Oh, to be able to slow down and see the sun each day as it sets and the moon as it rises; to feel like I have time for long conversations with friends. But, I am going to have these things in my life. I am. I am...."

Taking time. Sunup, sundown. That's another concept of the future worth considering.

We are in a process. Despite my suggestion at the beginning of this column, I haven't found the secret to Future Saving Time. I suspect that for most of us the answer lies somewhere between SXSWi Twitter feeds and Gayle's orange trees, even if the clock is ticking.--Robert Gray (column archives available at Fresh Eyes Now)

 


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