Regional bookseller organizations NEIBA, NAIBA and GLiBA will combine resources to produce their 2010 holiday catalogues, using a common sales executive, designer and printer to create a "one-stop shopping" option for advertisers. Suzanne G. Shoger (email@example.com) will coordinate the project, with ProMotion, Inc.--publisher of BookPage--handling design and printing.
"Our collaboration creates a terrific market for publishers," said Steve Fischer, executive director of NEIBA. "They'll have access to our bookstores and their customers in the whole northeast quarter of the country, from the Mississippi River to the Atlantic Ocean."
"We've made the process easier, faster, cheaper," said Eileen Dengler, head of NAIBA. "Our innovative plan allows publishers to use the same contract for each of the catalogs and determine which regional or regionals they want each ad to go in. Publishers will realize discounts by placing ads in multiple catalogues, and they'll save lots of time by dealing with only one sales executive as they place their ads and supply artwork, etc."
Jim Dana, executive director of GLiBA, added, "An important feature of our agreement is that our members will still have a catalog that caters to our region, just as it always has. Over 60% of the titles advertised last year appeared in just one regional catalog. We've combined much of the process, but we still offer publishers the same opportunity for very focused marketing."
If you're looking for a good book in Queens, N.Y., you may have to leave the borough, according to the Daily News, which reported that "Queens may offer some of the best shopping in the city--and is home to the most profitable mall in the nation--but it could be the worst borough to find a good read."
In addition to five chain bookstores in Queens, Seaburn Books is one of the few indies and bookseller Ariadne Reza "said some customers lament having to go to Manhattan due to a lack of local choices."
"It's pretty extreme how few [bookstores] there are in Queens," she added.
David Deason, v-p of development for Barnes and Noble, cited rising rents and dwindling profits as factors: "Queens isn't the only place we have a limited presence. It's throughout the boroughs. It's an affordability issue."
In an interview with the Fort Myers News-Press, Donald Poole, co-owner of One for the Books, Cape Coral, Fla., said, "We're an old-fashioned store selling music and books together. We're smaller of course, but you can smell the books when you come in."
Poole noted that 2009 was successful for the bookshop, despite the economic downturn: "Last year was the best year we ever had. We started advertising heavier last year so I think that helped. The paranormal trend I'm sure helped. We're just trying to do a better job. Books are the cheapest form of entertainment. A lot of people like the escapism that reading provides."
Asked what the number one thing he has learned about the business is, Poole said, "I've guessed wrong on a lot of things. Any time I go astray, it usually costs me. Stick with what you know and learn when you can. If you listen to your customers they will teach you what they know and the books they love."
That Bookstore at Mountebanq Place, Conway, Ark., closed last week, "leaving the town’s more than 55,000 residents without a traditional bookstore," the Arkansas Democrat Gazette reported.
"It’s not that we can’t pay our bills, but we don’t have the freedom to do anything else," said owner Maryalice Hurst. "We’re not having fun anymore."
The author lineup for this year's Guardian Hay Festival, which Bill Clinton once called a "Woodstock of the mind," includes Nobel laureate Nadine Gordimer, Pervez Musharraf, Martin Amis and Zadie Smith. The Guardian reported that "more than 100,000 visitors are expected at Hay-on-Wye this summer, where some of the biggest themes are explored over 11 days by some of the biggest names." The Hay Festival will be held May 27–June 6.
Boing Boing reported that "bowdlerization is afoot in the iPad's bookstore's selection of classic literature!" Among the noted victims of "iPad's naughty words filter" was "sperm"--as in sperm whale--in the e-book edition of Melville's Moby Dick.
A three-volume first edition of Jane Austen’s Emma, signed by the author, sold for almost $500,000, the New York Times reported. The book was one of 12 presentation copies that publisher John Murray allotted to Austen for friends and family.
Company video of the day: the Penguin State of Mind. A hilarious rapping annual
report with many cameo appearances.
Book trailer of the day: The
Girl Who Chased the Moon by Sarah Addison Allen (Bantam).
and marketing maverick Seth Godin will be the keynote speaker at the
26th annual IBPA Publishing University, which will be held on Monday and
Tuesday, May 24–25, in the Roosevelt Hotel in New York City just as
BookExpo America begins. In addition, Dominique Raccah of Sourcebooks
will present the opening session, and a general session called "Emagination: What's Now and What's Next in Ebooks" will feature a
roundtable of "digital pioneers and industry prophets." The annual IBPA
Benjamin Franklin Awards Gala for excellence in publishing will take
place Monday evening.
IBPA president Florrie Binford Kickler
commented: "IBPA's Publishing University is the granddaddy of all
publishing education conferences but this is definitely not your
grandfather's--or your father's--Publishing University."
information, go to thepublishinguniversity.com.