During the ABA's Day of Education on Tuesday, May 25, at the Javits Center, the following nuts-and-bolts sessions aimed at booksellers are scheduled:
From 10:15 to 11:45 a.m., the "It's a Wrap" Video Lab is a hands-on lab in which participants will learn how to shoot a short video, transfer the video from camera to computer and get the clip to blog, website or Facebook page. People interested in attending should e-mail presenter Paige Poe, ABA's marketing manager, at
paige@bookweb.org and put "video lab" in the subject line.
During the same time period, at the Techniques & Tactics for Online Website Promotion presentation, ABA technology director Matt Supko will discuss how booksellers can make the most of their websites, increase audiences and increase sales.
Also from 10:15 to 11:45 a.m., at the It's in the Payroll session, ABA COO Len Vlahos will focus on payroll control. This is suitable for stores of all sizes.
From 12:45 to 2:15 p.m., at the large store roundtable, owners and managers of large stores are invited to discuss issues of interest.
In the same time period, at the Business of Accepting Credit & Debit Cards session, Michael Barnard, owner of Rakestraw Books, Danville, Calif., offers advice about the basics of credit and debit cards, "from managing procedures to ensure you are getting the best rate to understanding PCI compliance."
Also from 12:45 to 2:15 p.m., the IndieBound Workshop focuses on how booksellers can use the ABA program to create events, sales opportunities and awareness with other independent businesses. Presenters: ABA membership and marketing officer Meg Smith and ABA marketing manager Paige Poe.
From 2:30 to 4 p.m., at the small- and mid-sized store roundtable, owners and managers of small- and mid-sized stores are invited to discuss issues of interest. Moderator is Sylla McClellan, owner of Third Street Books in McMinnville, Ore.
At the same time, booksellers not using IndieCommerce may learn about the program, formerly called BookSense.com, and see a demo. IndieCommerce has adopted Drupal, which has improved the program. Presenter: Matt Supko, ABA technology director.
Also from 2:30 to 4 p.m., the Succession Planning: Valuing Your Business panel will focus on, among other things, how to increase and assess the value of a bookstore and options for selling or otherwise leaving the business. Moderator: Barbara Theroux, Fact and Fiction, Missoula, Mont. Panelists: Pete Mulvihill, Green Apple Books, San Francisco, Calif., Annie Philbrick, Bank Square Books, Mystic, Conn., and Herbert Marks, SCORE, Counselor to America's Small Businesses.
Last but not least, from 2:30 to 4 p.m., the Nuts & Bolts of Children's Bookselling will feature tables where discussions will focus on a particular topic, including selection and shelving, creative display ideas, events, the mechanics of receiving and returns, managing co-op, community networking and partnerships and more. Co-sponsored by the Association of Booksellers for Children.