Cool idea of the day: The Power of One in Harlem
Marva Allen, owner of Hue-Man Bookstore, is one of the driving forces behind The Power of One, a small-business neighborhood revitalization initiative in Harlem, where the Greater Harlem Chamber of Commerce reported that more than 35% of small businesses have shut down during the past 18 months.
Allen "realized that the area's small-business owners lacked the kind of mutual support system that she had been a part of when she was building her successful book-selling business," DNAinfo.com reported.
"I figured everyone was getting a stimulus package," she said. "Even though small businesses make up 59% of employment in the U.S., we are treated like second-class citizens. Gentrification is a good thing when it brings jobs to an area, but something needs to be done to preserve what gives a community its uniqueness."
Described as "part marketing campaign, part social action network," the Power of One consortium urges residents to invest in their community by supporting local businesses. The group's goal is to sell one million $1 cards in the next six months.
With Power of One cards, shoppers earn discounts when they shop at area stores. Funds raised through the sale of the cards "will go toward subsidizing the discounts provided by participating small businesses, and finance a micro-loan program for entrepreneurs. Some of the remaining funds will go toward operating expenses, Allen said, and the rest will be used to underwrite a local beautification initiative and help out five local charities," DNAinfo.com wrote.
"Unity is what makes things work, not competition," said Allen. "Together we achieve more."