Booksellers have not historically been the most enthusiastic about self-published books, but yesterday at a session during BEA's first Do It Yourself Publishing program a panel addressed how indie booksellers and DIY authors can work together to their mutual benefit.
Leisl Freudenstein, who has handled consignment books at the Boulder Bookstore, Boulder, Colo., for almost 16 years, said the quality of self-published books has "come so far" from the days when she just hoped they looked like real books to now, when often it is "hard to tell the difference." Boulder schedules group events with four self-published authors at a time who are asked to bring in 10 people each.
The author's commitment to work with the bookseller to get the word out about their books is key to the relationship, explained Margot Sage-EL of Watchung Books in Montclair, N.J. "You cannot just drop off a few copies at a bookstore and expect us to put them on the shelf face out and leave it at that," she said. Independent booksellers are just one of the methods for self-publishers to distribute their books, and Sage-EL advised authors to educate themselves about the terms specific to all their vendors.
Maryann McFadden remembered that Sage-EL was gracious enough to take her self-published novel,
The Richest Season, on consignment in 2006. Building on the handselling efforts of indie booksellers and readers groups, McFadden parlayed her success into a book deal with Hyperion for that first novel and her second,
So Happy Together.
Why would booksellers want to get involved with self-published books? "Independent bookselling is struggling itself," said Freudenstein, "so if we can work together to create a new and exciting bookstore, we're all for it."
Panel moderator Claire McKinney, who worked in New York publishing before becoming the publicity and marketing director at Indiereader.com, said that sometimes the industry can get "stuck in a tunnel" when it comes to self-publishing. Indiereader.com vets all the self-published books it features and while it sells books, McKinney said it is looking into how to work with independent booksellers.--
Bridget Kinsella