Publishers love movies. Readers love movies, though often not quite as much as they love the books from which those films were adapted. I love books and I love movies. Sometimes I even love films based on books. I accept that adaptation is an inexact art; that the movie is not the book and vice versa. Oscar, however, really loves books, as last month's Academy Awards ceremony proved once again. And the book-to-screen path has a long tail/tale effect, as BookNet Canada showed in a recent report, "Must-watch, Must-read: The Oscars 2026 Effect."
Bellflower Bookshop in Qualicum Beach, B.C., was certainly up for this year's Academy Awards celebration, sharing an Instagram reel showcasing the store's amazing Oscar display: "Read the red carpet. Come check out our newest window display if you're in Qualicum Beach."
Noting that it had "been a while since we've looked at book-to-screen adaptations," BookNet used the recent airing of the Oscars ceremony as inspiration to revisit the subject, especially "since this year, half of the 10 feature films nominated for the Best Picture Oscar in 2026 were based on books."
BookNet explored the habits of Canadian book buyers and borrowers between 2025 and March 2026 "to see what, if any impact all this buzz around the movies might have had." The movies charted were based on Frankenstein by Mary Shelley; Hamnet by Maggie O'Farrell; One Battle After Another (based on Vineland by Thomas Pynchon); and Train Dreams by Denis Johnson.
In an attempt to measure how the sales performance of these titles were impacted throughout the movie release cycle, BookNet noted three key dates for each of the movies; when the first teaser was released, the theatrical release date, and the date that the film was released for streaming.
In terms of book sales, anticipation for Guillermo del Toro's Frankenstein inspired "moderately consistent sales" from January to April 2025, with the initial key sales bump occurring on May 31, 2025 with the first teaser trailer's release. After a "huge spike," sales peaked in July, with a 5% increase over May before starting to decline at the beginning of fall. The next notable increase occurred October 17, with the film's theatrical release, followed by its global premiere on Netflix November 7. After this second peak, sales steadily declined back to near what they were at the beginning of 2025.
Unlike the sudden sales jumps for Frankenstein, Hamnet "saw a steady climb as soon as the first teaser for Chloé Zhao's film was released on August 26, 2025," BookNet noted. The increase continued until November, when the movie had its theatrical release, sending sales to an all-time high in December. Overall, the title saw a 3,127% growth in sales between the release of its first teaser and the theatrical release. After this peak, sales headed back into a steady decline. Hamnet became available for streaming on March 6, shortly before the Oscars, but BookNet said it had yet to see the impact of that on sales. 
Does it help for a book and film to share the same title? "Perhaps due to the fact that the movie One Battle After Another, directed by Paul Thomas Anderson, does not share the name of the book, sales for Vineland were not impacted by the release of the first teaser in March 2025," BookNet wrote. Instead, the title saw steady growth starting June 2025 as the theatrical release neared in September 26, 2025.
Vineland's sales climbed to a first spike in October 2025 with a 1,913% increase in comparison to March 2025, when the first teaser was released. The title had its second spike and highest sales in December, when the film debuted exclusively on HBO Max. "As the sales began declining in 2026, there was another small increase in sales between February to March and, unlike the other titles, continued growing into March 2026," BookNet noted.
Book sales for Train Dreams began seeing a slow and steady growth starting July 2025, when the first teaser was released. After its theatrical release on November 7, and streaming release November 21, sales reached their highest point in December, with 2,161% increase. Even though sales declined in the first two months of 2026, BookNet saw another jump in March, around the time of the Oscars ceremony.
But what about the red carpet, you ask? To mark this year's Academy Awards festivities, Bolen Books in Victoria, B.C., opted for a bookish fashion show with its "Oscars looks as book covers!" and "Vanity Fair Oscar party looks as books!"
Media coverage of Hollywood's "most spectacular night," as organizers have modestly called their extravaganza, includes the endless red carpet refrain: "What are you wearing?" Interviewers never ask celebrities the question we really want answered ("Who are you reading?!!"), but the Oscars do remind us every year of the important role books play in the film business, whether the end results of adaptation are epic or empty.
Walker Percy, who was a lot smarter than I am, sums it all up best in his novel The Moviegoer: "Our neighborhood theater in Gentilly has permanent lettering on the front of the marquee reading: Where Happiness Costs So Little. The fact is I am quite happy in a movie, even a bad movie."