Operating under the perhaps dubious theory that nobody gets enough of--or gets sick of--April Fool's Day jokes, pranks, and general tomfoolery, I give you some highlights from independent bookstore social media posts yesterday celebrating #IndieAprilFool'sDay:
Parnassus Books, Nashville, Tenn.: "We're so excited to share that we're rebranding! After a years-long coordinated and intense lobby from the shop dogs, we are officially changing our name to Pawnassus. It's about time the dogs get their due! Stop by the store today and congratulate them on their hard earned victory."
Kepler's [Kepler s] Books and Magazines, Menlo Park, Calif.: "As part of our 70th anniversary rebrand, we have followed ChatGPT's advice to remove the possessive apostrophe in our name to optimize it for versatility and practical use in digital environments."
Buffalo Books & Coffee, Buffalo, Minn.: "Good morning and Happy April 1st! There will be no April Fools jokes about coffee, because that's just mean. Our poor little plants in the window boxes are really hoping the forecast is a joke, but alas... anyway, stop in and try an Easter Egg Latte this morning. Grab a fresh scone, because breakfast is important. See you soon!"
Reedmor Books & Brews, Portsmouth, N.H.: "Due to over-barking, Luna has been fired from her position, effective immediately. Letters of farewell may be directed to hello@reedmorbooks.com..... APRIL FOOLS! Loony's a yapper, but she's our yapper."
Anthology for Books, Geneseo, Ill.: "Yo, bros! Anthology is going in a new, more masculine direction. We welcome your dude energy and ideas as we make this transition. What belongs in our manly plans?"
Dickson Street Bookshop, Fayetteville, Ark.: "Starting today, April 1st, 2026, instead of alphabetizing our shelves by author, all of our books will now be alphabetized by Arthur. He has devised a somewhat unorthodox alternative order for the alphabet that we think y'all will really like. He's a bit odd, but he's a good guy. You may occasionally see him scurrying to-and-fro, pay no mind. He's just doing his thing."
Woolly Bear Books, Carnegie, Pa.: "Blind dates with a book. You know 'em, you love 'em... but they're a little blah, right? That's why we're introducing something new in the shop: Blind Date With a Book AND BIRD. Now you get a book plus a reading buddy, all in one portable package. We are admittedly still working out some kinks (so if you see a confused cardinal or a befuddled goldfinch hanging around the neighborhood, please let us know.) These are quite literally flying off the shelves, so stop down and get one before they're gone!"
Neighborly Books, Maryville, Tenn.: "Something new is in the air at Neighborly Books! We believe reading should engage all five senses. That's why we are thrilled to announce a new book format coming soon to the store... SCENTED BOOKS. Every chapter now comes with its own immersive aroma experience. The first titles to release include: Moby Dick: salty ocean breeze smells; Little Women: comforting whiffs of tea and lavender; The Hunger Games: smoky campfire aroma; The Great American Cookbook: fresh cinnamon roll scent."
Downtown Books, Manteo, N.C.: "We are THRILLED to share--we finally realized what downtown was missing and we're going to make it happen! You can now rent DVDS and VHS tapes at Downtown Books! Thanks Blockbuster!"
The Gutter Bookshop, Dublin, Ireland: "Don't Judge a Book By Its Cover--to encourage our customers to be more spontaneous with their reading choices we will now be shelving our books like this."
Griffin Books, Penarth, Wales: "The rumours are true, we're expanding the shop... AGAIN!... The new GRIFFIN BOOKS BELOW section will open after Easter and will be accessed via a trapdoor at the front of the adults shop. At just 110 cm high it will provide a unique opportunity to crawl through the shelves offering a book browsing opportunity like no other. Titles in this section will focus on horror and dark romance. Keep an eye on our socials for updates!"
Búho, Brownsville, Tex.: "A.I. is the super-duper future and Búho will not be left behind!... Introducing, HootGPT for iOS & Android--all of the world's books, Sparknotes & Goodreads reviews, an 'empalagante' yet soulless flyer creator, as well as your impromptu digital therapist--ALL IN ONE APP!!..."
And finally, in the spirit of the moment:
Good Neighbor Bookstore, Lakewood, N.Y.: "Congratulations to our President, Donald J Trump, on being the honored recipient of Good Neighbor Bookstore owner Bob Lingle's childhood prize of a BOOK IT! Medal for being an All-Star Reader.... Good Neighbor Bookstore presents this prestigious honor in hopes that if Congress passes the Nationwide Book Ban Bill, HR 7661, and it makes its way to the President’s desk, it will be vetoed. Don’t be an April Fool, please contact your representatives in Congress. Thank you for your attention to this matter."
West Side Books, Denver, Colo.: "I was going to post an April Fool's joke but the world we live in is enough of one. Choose kindness, peace & joy. Read books."