Book Sales Rise 9.9% to $25 Billion; Thank You, Harry
Net sales for the U.S. publishing industry rose 9.9% in 2005 to $25.1
billion, according to the Association of American Publishers. Trade
book sales had a healthy gain of 24.9% to $7.8 billion, but Harry
Potter titles accounted for most of that increase. The children's hardcover
category rose 59.6% to $3.6 billion while other trade categories had
less magical increases. Children's paperbacks rose 10.6% to $850
million; adult paperbacks rose 9.5% to $1.1 billion; and adult
hardcover rose just 1.4% to $2.2 billion, which likely masked a drop in
unit sales.
In other categories, the big gainers last year were non-print media, which admittedly grew from smaller bases: e-books jumped 44.8% to $179.1 million, and audiobooks increased 29% to $206.3 million.
Among the major categories whose sales dropped: book clubs and mail order, down 6.7% to $1.5 billion; religious, down 6.1% to $876 million; and professional and scholarly books, down 1% to $3.3 billion. Mass market paperbacks were nearly flat in dollar terms, up just 0.2% to $1.1 billion.
Higher ed rose 5.3% to $3.4 billion, and probably had no gain in unit sales, and the el-hi category rose 10.5% to $6.6 billion.
Four-Year Comparisons
The AAP also provided compound growth rates for the years 2002-2005. The biggest gainer was e-books, whose sales rose 81.5% during the period, although growth slowed over time. Children's paperback was the second-largest growing category, up 19.6% in the period, also thanks in large part to Harry Potter.
Religious books rose 14.2%, although growth was most impressive in 2003, and audiobooks sales were up 12.9%, accelerating during the period.
Excluding children's hardcover titles, sales of trade books and mass market titles barely moved between 2002 and 2005. Adult hardcover was up 1.7%, adult paperback was up 3.8%, children's paperback rose 2.8%, and mass market sales dropped 3.5%.
In other categories, the big gainers last year were non-print media, which admittedly grew from smaller bases: e-books jumped 44.8% to $179.1 million, and audiobooks increased 29% to $206.3 million.
Among the major categories whose sales dropped: book clubs and mail order, down 6.7% to $1.5 billion; religious, down 6.1% to $876 million; and professional and scholarly books, down 1% to $3.3 billion. Mass market paperbacks were nearly flat in dollar terms, up just 0.2% to $1.1 billion.
Higher ed rose 5.3% to $3.4 billion, and probably had no gain in unit sales, and the el-hi category rose 10.5% to $6.6 billion.
Four-Year Comparisons
The AAP also provided compound growth rates for the years 2002-2005. The biggest gainer was e-books, whose sales rose 81.5% during the period, although growth slowed over time. Children's paperback was the second-largest growing category, up 19.6% in the period, also thanks in large part to Harry Potter.
Religious books rose 14.2%, although growth was most impressive in 2003, and audiobooks sales were up 12.9%, accelerating during the period.
Excluding children's hardcover titles, sales of trade books and mass market titles barely moved between 2002 and 2005. Adult hardcover was up 1.7%, adult paperback was up 3.8%, children's paperback rose 2.8%, and mass market sales dropped 3.5%.