General Retail Sales: Holidays & Weather Make February 'Solid'
February's unseasonably warm weather "brought out shoppers for spring wear and clearance sales," using money "they didn't spend on apparel for a frigid winter that didn't come," the Wall Street Journal reported. Thomson Reuters said sales at stores it tracks rose 6.4%, substantially better than the 4.8% gain analysts had predicted.
Presidents Day weekend and Valentine's Day were significant contributors. According to the National Retail Federation, the average person spent $126.03 on Valentine's Day, up 8.5% from last year's $116.21--which was affected by severe weather--and the highest total in the survey's 10-year history. Total spending for Valentine's Day this year "was expected to reach $17.6 billion, compared with $15.7 billion last year," the Journal noted.
"The retailers that had a tailwind going into the February season continued to drive sales increases," said Joel Bines of AlixPartners. "It's a fight for market share among retailers rather than a rising tide, and those with momentum are winning out."
The New York Times cited "signs that the American consumer is feeling more secure" as a contributor to the results, noting that Conference Board findings released earlier this week indicated consumer confidence during the month was the highest level in a year.
"Folks are willing to spend a little bit of money on their home, and on accessorizing their outfits with additional nice pieces," said Keith Jelinek of AlixPartners. He sounded a cautionary note, however, about rising gas prices: "Most of the price increases didn’t happen until the end of February, and I don’t think they’ve really taken a toll yet. If you put it into dollars and cents, it will impact the consumer by $7 to $10 a fill-up."
While consumer confidence may be growing, Jelinek added that "the consumer’s eye is still on where they stand in their own personal situation, and I think the majority of consumers haven’t felt the impact yet" of an improving economy.







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Hearthside Books, which hosted the author in December, is selling copies of Faith of Cranes at Lentfer's talk and signing tonight at the Mendenhall Glacier Visitor Center, part of the venue's "Fireside Lectures" series.
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"He asked me where the local shelf was so that he could sign any copies of his books we had in stock," Janet recalled. "He reached over for a used copy of The Drowned Book and, when he opened it to sign, saw that he had already signed it years ago to a friend named Charlie. I was embarrassed for a minute, hoping he wouldn't be upset that Charlie had passed the book along to Avid. 'Well, you could sign it again,' I said with a laugh. I walked away to ring up another customer and forgot about the book. An hour later when it came time to close up, I remembered the book and opened it to the title page. Coleman had signed it twice after all. Today's autograph reads, 'Charlie Gardner left this book, Coleman Barks.' "
In addition to traditional book-signings, Geddis asks visiting authors and illustrators to sign Avid's bathroom Door O' Fame: "It's pretty cool to look over the people who have been in our store in the last few months of business--I'm pretty sure we're going to fill up all the available space and have to start having authors sign the opposite side of the door within a year or so."