New Bookstore: Peregrine Alights in Prescott, Ariz.
Congratulations to the Peregrine Book Company, Prescott, Ariz., which this past weekend held its grand opening celebration, including a welcome reception, several author talks and signings, a writing workshop and a poetry open mic event.
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| Staff at the new Peregrine Book Company: manager Tom Brodersen, Susan Lange, Reva Howard, Adria Smith, Kurt Johnson, owner Ty Fitzmorris. | |
The 4,900-sq.-ft. store in newly renovated space sells new and used books, magazines and a range of gifts. Ty Fitzmorris is the owner; he also owns the Raven Cafe, which is five stores away. The general manager is Tom Brodersen, who was Gayle Shanks's original partner in Changing Hands Bookstore, Tempe, Ariz., and also owned Satisfied Mind bookstore.
Shanks herself attended the grand opening celebrations Friday night and Saturday, which she described as "a wonderful thing to see. People walked through the doors and said things like, Oh my God, a real bookstore,' and 'Wow, I never dreamed we'd have a bookstore like this in Prescott and I've lived here for 20 years.' A child ran for the kids' section and said over and over again, 'I can take these home, right? I don't have to return them, right? I want to stay here forever.' I even heard many people say, 'This reminds me of Changing Hands!' A fun time all around."
Fitzmorris said that the closing of Barnes & Noble in the Prescott Gateway Mall at the end of last year created opportunities for independent bookstores and told the Prescott Daily Courier that research showed that bookstores with between 3,000 and 5,000 square feet of space were not struggling like smaller and larger stores. He also noted that there will be "a lot of synergy" between the Raven and the bookstore.
The Peregrine Book Company is located at 219A North Cortez, Prescott, Ariz. 86301; 928-445-9000.








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