#CiderMonday: 'The Cozier Version of Cyber Monday'
Cider Monday celebrations, held yesterday nationwide, have become more of a complement to indie booksellers' evolving online sales prowess than counter-programming to Cyber Monday's craziness, which had been the initiative's original intent. Willard Williams, who launched Cider Monday in 2013, was co-founder of the Toadstool Bookshops, with stores in Keene and Peterborough (now under new ownership) and the renamed Balin Books in Nashua.
Many indie bookstores across the U.S. were raising a glass of cider to toast the day, including:
At Innisfree Books |
Nowhere Bookshop, San Antonio, Tex.: "We're here to party all holiday season! Like Cider Monday for example. We don't think those tech giants need more money so we're celebrating with Cider Monday. We'll have cider galore--apple cider mimosas and sparking apple cider (both boozy and not!)--available in the cafe. Plus, we've got our booksellers on hand to recommend tons of great books for the holidays. They're much better than any algorithm."
The Little Book Place, Tunkhannock, Pa.: "Come by for a complimentary cup of cider and a tasty treat! Enjoy the company of friendly faces while exploring our store. It's bound to be a delightful experience. Rest assured, there won't be any website crashes or server issues here, and we'll be sure to greet you with a smile!"
Innisfree Bookshop, Meredith, N.H.: "Out and about for some holiday shopping today? Stop by Innisfree Meredith to grab a cup of apple cider to enjoy while you browse the store. Thanks to 48 Main Cafe & Creperie for this special treat!"
Bunch of Grapes Bookstore, Vineyard Haven, Mass.: "It's a big shopping weekend and we're ready for you! We've even fired up some fake Yule log vibes (pumping out real heat--the furnace is kaput, so layer up!).... And we hope you'll join us for Cider Monday, with cider, donuts, and giveaways. Don't forget: we always offer free wrapping for all purchases. Thanks for shopping small and shopping local!"
At Bunch of Grapes |
The Floating Bookshop, Oklahoma City, Okla.: "IT'S CIDER MONDAY! We'll be open on Film Row from 10-6, PLUS popping up at OK Cider Co from 4-8 with live ambient music by @meteorologymusic, Holiday books, Cyberpunk books, gifts, and more. And Blackout Poetry at 6, then Pretty Quiet Book Club from 6:30 to 7:30! Come through!"
WordsWorth Books, Little Rock, Ark.: "A book is a gift you can open again and again. Today we're celebrating Cider Monday (the cozier version of Cyber Monday) with 10% off online orders with the code CIDER2024. Thank you for shopping small and local!"
Chapter2 Books, Hudson, Wis.: "It's #CiderMonday here at Chapter2 Books! Stop in today for a nice warm cup of apple cider and some cookies to go with your cozy shopping experience."
Queen Anne Book Company, Seattle, Wash.: "Come in for some hot cider and cookies! Cider Monday--the festive, local way to shop!"
{pages} a bookstore, Manhattan Beach, Calif.: "We’re serving apple Cider to celebrate and thank all that are shopping with us in 'real life' today... and the shop smells really good."
Chapterhouse Books, Amarillo, Tex.: "Our weekend sale continues with CIDER MONDAY! Join us all day for free hot apple cider and 10% off all hardcover books. Skip the algorithm and let us help you find the perfect book in person! Whether you need a gift or something to cozy up with yourself, let us do the work while you sip on some apple cider."
Analog Books, Lethbridge, Alb., Canada: "Forget Cyber Monday, we're all about getting together over a hot Mug o'Cider for Cider Monday! Join us today in front of the fire."