Indies First Makes 'Fantastic' Debut
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| Sherman Alexie at Third Place Books, Seattle | |
Initially proposed by author Sherman Alexie only three months ago, Indies First--which featured authors working in their favorite bookstores this past Saturday, an idea embraced by the American Booksellers Association, indies and authors across the country--was a wild success, judging from what we saw, from reports by booksellers and participating authors and from the many comments and photos on the Indies First Facebook page. (See and hear Alexie talk about his love of indie booksellers in this new video from Open Road.)
Authors spent anywhere from an hour or two to all day in stores. Some went to several stores. A few took a laid-back approach, but many handsold titles, helped customers find sections, even wrapped purchases. Altogether, more than 1,000 authors helped out at more than 400 indie bookstores, adding to the excitement generated by Small Business Saturday.
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| At Bank Square Books on Saturday: (from l.) Ann Hawywood Leal, Bob Dotson, BEA's Steve Rosato and Susan Kietzman. |
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Annie Philbrick, co-owner of Bank Square Books, Mystic, Conn., spoke for many booksellers when she called Indies First and Small Business Saturday "a huge success"; for her store, that included coverage by Channel 8 WTNH News (and a "celebrity" appearance by BookExpo America show director Steve Rosato with a "gaggle" of kids). The five participating authors--Ann Haywood Leal, Susan Kietzman, Bob Dotson (and his wife, Linda), Paul Dunion and James Benn--"truly felt like part of our staff, wandering around the store, proudly showing off our newly expanded space and how much it means to Main Street, Mystic. They pitched in to wrap, to help kids select books, make recommendations to shoppers, sign some of their own books for customers, pose for photos, help look for a couple of books that no one could find." Saturday sales at the store were up 20%.
Likewise, Joan Grenier, owner of Odyssey Bookshop, South Hadley, Mass., said that sales were "up considerably for us. The authors did very well as booksellers and appear to enjoy themselves. We had a great range of adult and children's authors. It was fantastic."
The Regulator Bookshop, Durham, N.C., had "by far our biggest day of the year," co-owner Tom Campbell reported. "The store was humming all day. Lots of folks having a good time and buying stacks of books. All of our authors had a great time, too."
Campbell added that besides Small Business Saturday and Indies First Day, Saturday was the first day of Shop Independent Durham Week--a promotion of the city's shop local organization, Sustain-a-Bull. "So it was a trifecta for us--as well as on our local NPR station, which on Saturday morning ran, back to back, the national story on Small Business Saturday, the national story on Indies First, and then a local story on Shop Independent Durham Week."
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Community Bookstore's #1 Bookseller: Jon Scieszka |
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At the Community Bookstore, Brooklyn, N.Y., all four guest booksellers--Matt de la Pena, Rosie Schaap, Amy Brill and Jon Scieszka--"went out of their way to help our customers find amazing books to take home," co-owner Stephanie Valdez wrote. "There was also plenty of healthy competition between our guest booksellers, as each tried to out-sell the others. Ultimately, it was hard to beat Jon Scieszka, who dominated the kids section and took home our prize for #1 Bookseller of the Day."
North of the border, Shelley Macbeth, owner of Blue Heron Books, Uxbridge, Ont., said on Facebook that the store's Indies First celebration was "fabulous, stupendous." Seven authors came to the store on Saturday, "and boy, did they sell books! Our customers had a great time shopping the 'hood! In case you missed out, they tagged some of their favourite reads and signed some of their own (because signing other people's books would just be wrong)."
Indies First marks only one of several solid promotional efforts focused on indie bookstores this season: it's just five days until Take Your Child to a Bookstore Day.









"I practiced saying, 'May I help you?' and 'Can I help you find something?' all week, and when my moment arrived, I was ready! My shift was 2-4 p.m. on Saturday at Book Soup, my neighborhood store for the last 30 years, where I've spent hundreds of hours browsing through the shelves, and where I did both my launch parties for my poetry collections. In my two splendid hours as a bookseller, I ushered people to the 'Travel Section,' talked with browsers about how we all need to reread Joan Didion's Play It As It Lays and Erica Jong's Fear of Flying, suggested the perfect book group book (Freud's Mistress by Karen Mack and Jennifer Kaufman) (it was for "both men and women," the customer advised me, "and we love history"), helped a customer out to her car with a stack of art books and handsold a copy of the new Barbara Stanwyck biography because I read the review in the New York Times and thought, 'I must read this,' and because of its gorgeous cover. Plus I'm a fan of Stanwyck and was thrilled to convince a stranger to read about her. I even sold a few of my own poetry books, one to a composer who was looking for lyrics to put to his music (fine with me, I told him--knock yourself out).

I am pleasantly surprised by the Saturday morning crowd that drops by Suzanne Droppert's charming corner bookstore in search of coffee and conversation… and books to give for the holidays! Suzanne plies me with hot coffee and lefse, a traditional Scandinavian food. I find myself feeling apprehensive, as the only traditional Scandinavian food I know of involves an unpleasant texture, a lot of salt and cod. Much to my relief, lefse is a potato crepe filled with cinnamon sugar and butter, and is quite tasty.
"Welcome to Eagle Harbor Books," I sing out to new customers entering the store. "My name is Garth, and I'll be your bookseller today. Please let me know if there's anything I can do to make your shopping experience more enjoyable!"
Rushing across town, I realize I haven't had anything to eat since my 8 a.m. lefse. I'm starving, but I don't have time to stop. I bump into Sherman Alexie as he's leaving Queen Anne and I'm entering. I wonder how he's been faring as a bookseller. I'm sure I can do better.
4:20 p.m. Dick's Drive-In, Lake City
Then I'm faced with my biggest challenge of the day. A customer approaches me and asks for a recommendation. "I need to give a gift to my aunt," he says. "She's older and loves mysteries, but nothing too violent. What have you got?"
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