BookScan: Mismeasure for One Publisher
Concerning our reference yesterday to a Slate story about how journalists and polemicists misuse BookScan data, Jennifer Joseph of Manic D Press in San
Francisco writes:
Here at Manic D it's referred to as "Bookscam" and is useful primarily because it lists which Ingram warehouses have inventory on any given title at any time. It also shows us if Ingram has the wrong data in its system (incorrect author name spelling, distributor, etc). When the BookScan guy did a presentation at PGW last year, it turned out that where BookScan gathers data from (i.e., chains, especially suburban stores; major urban indies but not smaller; big box stores; etc.) has little to do with where the majority of our books are sold. For our demographic, we can get as good a sense of how sales are going from looking at the inane rankings on Amazon.
Here at Manic D it's referred to as "Bookscam" and is useful primarily because it lists which Ingram warehouses have inventory on any given title at any time. It also shows us if Ingram has the wrong data in its system (incorrect author name spelling, distributor, etc). When the BookScan guy did a presentation at PGW last year, it turned out that where BookScan gathers data from (i.e., chains, especially suburban stores; major urban indies but not smaller; big box stores; etc.) has little to do with where the majority of our books are sold. For our demographic, we can get as good a sense of how sales are going from looking at the inane rankings on Amazon.