With just two weeks to go until Thanksgiving and the beginning of the holiday shopping season, independent booksellers around the country are planning for the annual rush and what is usually the biggest, busiest time of year. [This is part one of a two-part story; the second part will run tomorrow.]
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Margot Sage-EL |
Margot Sage-EL, owner of Watchung Booksellers in Montclair, N.J., has already seen some regular customers begin their holiday shopping. She and her staff are busy getting their best-of picks ready for later in the season, when shopping begins in earnest.
"The early, regular customers come in and very specifically know what they want," Sage-EL explained. "It's the people who come after that, who don't know what they want, that we need to be ready for. We need to have kind of spectacular, off-the-beaten path books that you couldn't hear about just anywhere."
Over the past year, Sage-EL said she's noticed a seeming greater appreciation for the printed book, which she hopes carries over well into the holiday season. "I've heard from individuals coming in and saying that they're tired of reading on a screen," she continued. "People seem to be recognizing the value of the printed book, for its physical beauty and as a thoughtful gift. You have to think about who you're giving a book to and why; you really have to have a connection with that person."
With only three full weeks between Thanksgiving and Christmas, Sage-EL expects early December to be a very, very busy time. "It's really tight," she said. "We're going to be hustling."
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Sweet Pea Flaherty |
For Sweet Pea Flaherty, the owner of King's Books in Tacoma, Wash., the holiday season kicks off this year the weekend before Thanksgiving, with a two-day craft fair held at the store. The three Saturdays leading up to Small Business Saturday and Indies First, in fact, will all have events; Flaherty hopes these will help ramp up the store into the holiday season.
Among the titles that Flaherty expects to do very well for his store this holiday season are Mary Oliver's Dog Songs (Penguin Press), Patrick Rothfuss's new novella The Slow Regard of Silent Things (DAW), The Secret History of Wonder Woman by Jill Lepore (Knopf) and The New Annotated H.P. Lovecraft, edited by Leslie S. Klinger (Liveright).
"We've already sold a bunch of copies of that," Flaherty remarked. "It's kind of a weird Christmas present I guess, but it's doing well."
So far this year, Laura Lucy, owner of White Birch Books in North Conway, N.H., has not seen a "frontrunner bestseller" in fiction emerge the way Donna Tartt's The Goldfinch (Little, Brown) took wing last year. Lucy and her staff, nonetheless, are very excited about All the Light We Cannot See by Anthony Doerr (Scribner), as well as Jodi Picoult's Leaving Time (Ballantine). Another popular title stems from an arrangement the store has with local writer Tom Ryan, the author of Following Atticus: Forty-Eight High Peaks, One Little Dog, and an Extraordinary Friendship (Morrow), to be the only source for signed copies of his book. Although the book has been out since 2011, Lucy said, the store is selling it in droves for yet another holiday season.
"Other than that, nothing's really leapt out as the book of the season," she said. "People are buying across the board; I kind of prefer it this way."
Since last year's holiday season, Lucy said, she's seen a greater emphasis on and awareness of shopping local from customers and community members. "North Conway village is almost entirely indie stores," she explained. "We all promote Shop the Village--park your car once, meander, have lunch. As far as trends go, more people are saying to us when they come in, I wanted to come here because I wanted to buy locally. Out of towners say, I want to support bookstores like you."
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John Evans |
John Evans, the owner of DIESEL, a Bookstore, with three locations in Oakland, Larkspur and Brentwood, Calif., agreed that there has been no breakaway book this season, at least in fiction. He does, however, believe that Lena Dunham's Not That Kind of Girl (Random House) and Amy Poehler's Yes Please (Dey Street Books) will continue to perform really well through the holidays. As for children's books, he has high hopes for Sam and Dave Dig a Hole by Mac Barnett and Jon Klassen (Candlewick), B.J. Novak's The Book with No Pictures (Dial) and Gus & Me: The Story of My Granddad and My First Guitar by Keith Richards and Theodora Richards (Little, Brown).
DIESEL will host its annual Thank You Pie Party for customers on the Sunday before Thanksgiving in the Oakland and Larkspur stores. During the event, there's a 20% discount across the store and ample pie for customers. Although the party traditionally kicks off the holiday season, Evans said he's already seen holiday shopping begin.
"This year it seems that people are starting a little earlier," he said. "People are already starting to come out to buy gifts; it's picked up over the last couple weeks. Right now our job is to make sure we don't run out of anything." --Alex Mutter