Amazon "will soon sell a higher-end Kindle with a rechargeable protective case for extended battery life," the Wall Street Journal reported, citing a person familiar with the matter who said the removable cover will allow the Kindle to be thinner than earlier versions. In addition, a separate Kindle case with a battery that can be charged using solar power is also under development, according to another source, though it is unlikely to be released in the immediate future.
On Twitter Monday, CEO Jeff Bezos teased an upcoming "all-new, top of the line Kindle" and said the company would reveal details next week.
The new Kindle and case are code-named "Whiskey" and "Soda," respectively, and the solar-powered case is known internally as "Sunkiss" among engineers at Lab126, Amazon's Silicon Valley hardware development unit, WSJ noted.
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In a 4,000-plus-word letter to shareholders (available in full from Forbes), besides trumpeting the company's growth and future projects, Amazon CEO and founder Jeff Bezos offered "a word about corporate cultures," something for which the company has been criticized, particularly last year in a New York Times feature. It's also a subject he didn't comment on publicly in all the discussion at the time.
"For better or for worse, [corporate cultures] are enduring, stable, hard to change," Bezos wrote. "They can be a source of advantage or disadvantage. You can write down your corporate culture, but when you do so, you're discovering it, uncovering it--not creating it. It is created slowly over time by the people and by events--by the stories of past success and failure that become a deep part of the company lore. If it's a distinctive culture, it will fit certain people like a custom-made glove. The reason cultures are so stable in time is because people self-select. Someone energized by competitive zeal may select and be happy in one culture, while someone who loves to pioneer and invent may choose another. The world, thankfully, is full of many high-performing, highly distinctive corporate cultures. We never claim that our approach is the right one--just that it's ours--and over the last two decades, we've collected a large group of like-minded people. Folks who find our approach energizing and meaningful."
He then added, "I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there."
From there, he went on to discuss, in great detail, Amazon's risky successes--particularly "the three big offerings," Amazon Prime, Marketplace and cloud web services--and lauded the company's size, which "enables us to build services for customers that we could otherwise never even contemplate. But also, if we're not vigilant and thoughtful, size could slow us down and diminish our inventiveness."
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Amazon is expanding its Prime Free Same-Day Delivery to several more metropolitan areas, including Charlotte, Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Raleigh, Richmond, Sacramento, Stockton and Tucson, as well as new areas in central New Jersey, Dallas-Fort Worth, Los Angeles and San Diego. These additions bring the total number of metro areas in the U.S. now served by Prime Free Same-Day Delivery to 27, accounting for more than 1,000 cities and towns.