With New Co-Owner, Deep Vellum Books Set for Grand Opening
Deep Vellum Books, Dallas, Tex., will have its grand opening in September, according to D Magazine, which featured a q&a with Will Evans, founder of Deep Vellum Publishing, and his new partner in the bookstore, Anne Hollander.
 Evans had a soft opening for the store last December and in June announced that he had spread himself too thin (Deep Vellum Publishing is a nonprofit that has published 19 books in just three years) and needed to have a partner to continue the bookstore venture. As D Magazine put it: "He met marketing expert Anne Hollander, and the new business partners immediately clicked."
Evans had a soft opening for the store last December and in June announced that he had spread himself too thin (Deep Vellum Publishing is a nonprofit that has published 19 books in just three years) and needed to have a partner to continue the bookstore venture. As D Magazine put it: "He met marketing expert Anne Hollander, and the new business partners immediately clicked."
As Hollander put it, speaking of their first meeting: "It was the weirdest thing. We articulated the same vision to each other, echoing each other, about what it is we wanted to do--what our vision is for this bookstore, and what our vision is for our place in the Dallas community. We both sat back, and I can't speak for Will about this, but we went 'Wow, this is real. This is so real and I am so in.' "
Asked about that vision, Hollander said, "By the people, for the people. We're really keen on embracing the cultural community here from all aspects. From low future to high culture, art to music to performance, books to everything in between. We want to wrap our arms around that community and we want to bring them all together."
Hollander has a marketing and technology background, working with "startups, Fortune 400 companies, groups with no idea how to embrace digital technology.... The idea of a challenge excites me. Here with the bookstore, it's a challenge of a lifetime."
The owners plan to hold a grand opening party the weekend of September 9, with some "lead-up activities" during the week.










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