Yesterday marked the seventh annual celebration of Cider Monday, the bricks-and-mortar response to Cyber Monday. It was originally launched by Willard Williams, owner of the Toadstool Bookshops in Keene, Peterborough and Nashua, N.H. Here's a sampling of #CiderMonday highlights posted on social media:
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At Toadstool Bookshop |
The Toadstool Bookshop, Keene, N.H.: "Cider Monday is much more fun than Cyber Monday. Come take a byte out of the cyber world and enjoy a warm cup of real cider."
{pages} a bookstore, Manhattan Beach, Calif.: "Phooey on Cyber Monday! We’re celebrating Cider Monday @pagesabookstore AND we have books. Join us for a hot cup of cider and a welcome respite in your cozy local independent bookstore!"
Source Booksellers, Detroit, Mich.: "Forget Cyber Monday and come into the store for Cider Monday & Drink Books on Sale!"
The Mulberry Bush Bookstore, Parksville, B.C., Canada: "Today is Cider Monday in our stores.... Our hot apple cider and cookies are delicious and complimentary today. We hope to see you soon!"
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At Titcomb's |
Titcomb's Bookshop, East Sandwich, Mass.: "Happy Cider Monday!! Come have a hot cup of cider with our gnome friend!"
Left Bank Books, St. Louis, Mo.: "Come by the store to celebrate Cider Monday for free all day! (Although we're not gonna lie, you'll probably also find something for your shopping list.)"
Bridgeside Books, Waterbury, Vt.: "CIDER (not cyber) MONDAY. We invite you to step away from the screen and come on down to Bridgeside Books for a cup of hot mulled cider, a Cold Hollow Cider Mill donut, and some good ol' fashioned customer service! We enjoy recommending books and gifts for everyone on your list, plus we offer complimentary gift wrap! Keep it LOCAL!"
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At the Briar Patch |
The Briar Patch Books, Bangor, Maine: "Happy Cider Monday! Our annual tradition of sharing warm mulled cider with our customers continues today. Drop in for complimentary cup and a donut. Thank you for shopping local at your friendly neighborhood bookstore."
Wheatberry Books, Chillicothe, Ohio: "Perhaps you've heard of 'Cyber Monday.' Well, we are happy to bring you our second annual 'Cider Monday!' Stop by today 10-7 for a cup of apple cider while you shop."
hello hello books, Rockland, Maine: "Thanks to our pals at Rock City, we'll have free hot cider to sip while you browse and buy today. The Internet can't do that."
The Well-Read Moose, Coeur d'Alene, Idaho: "We celebrate Cider Monday instead of Cyber Monday.... From 4 pm to 6 pm TODAY, North Idaho Cider will be at our store, giving away tasty samples of their cider. If you need a break from your computer today, come have a glass with us!"
Tattered Cover, Denver, Colo.: "It's #CiderMonday! Come in from the digital cold of Cyber Monday for some treats. Visit any TC location, excluding the DIA stores, today & enjoy complimentary hot apple cider, while supplies last. We hope you enjoy browsing in our cozy stores & talking to real people."
Page 158 Books, Wake Forest, N.C.: "Join us all day for #cidermonday! Rather than shopping online, stop by for personalized recommendations from our A.I. (Actually Intelligent) booksellers. We will have cider available throughout the day!"
Hickory Stick Bookshop, Washington Depot, Conn.: "Come to the Hickory Stick Bookshop on Monday, December 2nd and enjoy a cup of cider and a snack as you have an old-fashioned holiday shopping experience in a real bookstore with real people to help you. We promise our 'servers' won't crash, but instead they will offer recommendations that will help you with your selections. We'll even wrap your gifts!"
One More Page Books & More, Arlington, Va.: "Be sure to stop in for a sip of cider today! Celebrate Cider Monday in the store with us! If you are shopping online today though, remember you can shop our website.... Purchase to pick up in the store or have it shipped. You can also browse and create your own wish list!"
Subterranean Books, St. Louis, Mo.: "Cyber Monday? More like Cider Monday. Look up, let your eyes readjust to the lighting of the real world and stop in for a cup of warm cider and the comforting smell of real books."
City Lights Bookstore, Sylva, N.C.: "Please keep more of your hard-earned money within the local economy. If you had online shopping in mind this Monday, try our website using 25%-off coupon code: CIDER. Or, visit the shop IRL where our Holiday Sale continues and we'll be celebrating Cider Monday with apple cider, spiced tea, and real people (and a real cat)."