In less than half an hour on QVC, the owner of a company that sells
clothes exclusively through the cable shopping channel and a regular
QVC pitchwoman sold nearly 35,000 copies of her forthcoming book, about
as much as initial plans for the first printing, according to today's New York Times
In QVC style, Jeanne Bice, whose Pull Yourself Up by Your Bra Straps: And Other Quacker Wisdom
(Hyperion, $20, 1401302351) appears September 1, summed up the appeal
of her book this way: "Nobody wants to hear my life story. But there
are many women my age, and even younger, women who were raised to be
go-getters, and none of us were really trained how to do big things in
this world. We're all just looking to see, 'How can I make my life
better?' I am not telling anybody how to do it; I'm just saying this is
what worked for me."
After Bice's performance, Hyperion did some deep thinking and decided to print around 100,000 copies of the book.
HMV Group, which operates HMV music stores and Waterstone's, has emerged as a possible bidder for Ottakar's, Reuters reported
today. Last week Ottakar's management said it is considering buying the U.K. bookstore chain.
After an agency review, Borders has chosen Interpublic Group's
Carmichael Lynch to handle the creative portion of its advertising,
according to Adweek
The most recent work of the previous agency, Crispin Porter + Bogusky,
was a holiday campaign with a 60-second TV spot, Borders's first
appearance on national airwaves in six years, and a 90-second spot
shown in movie theaters. Borders has spent $15-$20 million on ads "in
In other Borders news, the owner of Johns Creek Towne Center, Suwanee,
Ga., said it has signed a lease with Borders for a 23,115-sq.-ft. store
and cafe with an outdoor patio. Ironically the store completes the
"redevelopment" of a Kmart, Borders's onetime owner, which closed in
Distributed Art Publishers is moving its inventory to Perseus Group's
CDS subsidiary, which will handle fulfillment and other services.
Orders placed online with DAP after today will be shipped from the new
location in Tennessee beginning October 3. DAP clients include the
Museum of Modern Art, the Art Institute of Chicago, the Walker Art
Center, the San Francisco Museum of Modern Art, HatjeCantz, Charta,
Books & Co., Steidl, Actar and Nai.
In other Perseus news, Susan Weinberg, previously a publisher at
HarperCollins, has been named publisher of PublicAffairs, replacing
founder Peter Osnos, who remains editor-at-large.
Beginning this Sunday, August 28, and lasting until Sunday, September 11, the general public may vote online at abcbookcompetition.org
for the second Children's Picture Book Competition, sponsored by the
Association of Booksellers for Children. One vote per e-mail address, please.
The winner among the 10 finalist author/illustrator
teams will receive editorial help from children's author and educator Kathi Appelt. The story will then be illustrated,
printed and marketed, and the winner receives 3,000 copies of the
finished book. ABC estimates the value of the prize at more than
Publication date for the winner of the first competition, 12 Dog Days of Christmas in New York City
is sometime next year. The winner of the current competition should be
published in 2007. The third competition starts on Sunday: deadline for
manuscript submissions is November 30.
For more information, e-mail email@example.com or call 713-937-9184.