As you might imagine, we enjoy the creative editorial mischief that results in our annual Shelf Awareness April Fool's Day issue. We also love to see what indie booksellers come up with to share on social media. Here's a sampling of fun indie #AprilFoolsDay posts:
Great Lakes Independent Booksellers Association: "Over the past two years of the pandemic the [GLIBA] has experienced unprecedented growth and record levels of financial support from its publishing partners. As we look to the future of GLIBA and the ways we can best support our community of booksellers and responsibly spend the money we have generated, there is only one logical answer. Space exploration.... The Great Lakes Independent Bookseller's Association will officially expand its territory to include Illinois, Wisconsin, Michigan, Indiana, Ohio, Kentucky and the Moon."
Flagship Books, Kansas City, Kan.: "Hi everyone, just wanted to let you know about an important change: After giving it very little thought, we feel that the wisest course of action at this time is to rearrange the letters of our previous name and to now be known as Flash Pig. Thank you for your continued understanding and support."
The Mysterious Bookshop, New York, N.Y.: "It's tough out here for an independent bookseller and publisher of mystery fiction, so as of today, we're expanding the business. Welcome to The Mysterious Bookshop & Grocery!"
Magic City Books, Tulsa, Okla.: "We will no longer carry books by authors/publishers who also sell their books on Amazon. Time to pick a side. Effective immediately."
McNally Robinson, Winnepeg, Man., Canada: "Per the general manager, starting next week, only bare feet will be allowed in the bookstore. Shoes, socks, and sandals will no longer be permitted. We thank you for your cooperation."
Schuler Books, Okemos and Grand Rapids, Mich.: "Since so many people on social media mistake us for libraries and our booksellers for librarians, we've decided we might as well become one. So as of our 40th anniversary this September, we will cease operations as Schuler Books and become Schuler Libraries. April Fools!"
Highland Books, Brevard, N.C.: "Be sure to check out our new display of books with ghostwriters."
Water Street Bookstore, Exeter, N.H.: "Dear loyal patrons and community. Our industry is rapidly evolving, and we must adapt with it. It's been a wonderful 30 years of selling books, but due to unprecedented demand for raunchy oven mitts, sarcastic dish towels, and sassy aprons, we will officially be shifting our business focus solely to kitchenware. Yours truly, The social media guy with no authority whatsoever. HAPPY APRIL FOOLS DAY!!!"
Blue House Books, Kenosha, Wis.: "We regret to say our owner, Sam, is stepping away from Blue House Books. We know this may come as a shock to many of our customers and friends, but Sam has decided it is time to pursue other endeavors. She will be joining Elon Musk and other rich people on their next journey to outer space. Rather than put their money toward solving medical crises, world hunger, or other humanitarian efforts, these rich people have decided to sponsor our very own bookseller to make the trip a foot above the Earth's atmosphere. We wish her the best. In her absence, Blue House Books will be run by Tom Hiddleston. Casey is very excited and does not wish for Sam to return anytime soon."
Morgenstern's Books, Bloomington, Ind.: "Morgenstern's, Indiana's largest Independent Bookstore, has confirmed it has acquired Amazon. 'We wanted to leverage the momentum of our first eight months,' said founder Rick Morgenstern. This was the next logical step in our strategic plan.' 'We welcome all Amazon employees into the Morgenstern's family and flagship store with open hearts,' added co-owner Sam Eads."
Two Birds Books, Santa Cruz, Calif. "ATTENTION CELEBRITIES: Two Birds Books is open 10-6 all weekend for your mass book-buying needs. In fact we're running a limited time 'buy 395 books get 5 free' promotion. Call us! (Still from Architectural Digest--Ashley Tisdale's Open Door tour)." Books are discussed around the 3:20 mark. Tisdale later tweeted: "and p.s. if you're going to buy 400 books, don't forget to shop independently. If you can't send your husband, go to bookshop.org."
Afterwords Books, Edwardsville, Ill.: "Effective IMMEDIATELY: Afterwords is replacing our entire existing inventory with donations of Readers Digest Condensed books, encyclopedias, OLD dictionaries, and Harlequin paperback romances (the older, mustier, and yellowed, the better). Bonus points for any books infused with the scent of cigarette smoke, bookmarked with deceased insects, or lovingly chewed on by critters."