Cafe Noir, Memphis, Tenn., Launches Crowdfunding Campaign
Jasmine Settles |
Cafe Noir, an online bookstore focused on books by Black authors, queer authors and authors of color, has launched a crowdfunding campaign to help open a bricks-and-mortar location in Memphis, Tenn., Commercial Appeal reported.
Owner Jasmine Settles, who launched the store's online shop in January 2021, is looking to raise $100,000 by July 3. The money will go toward securing a physical space, building out the bookstore and cafe, acquiring inventory and hiring staff. In addition to stocking new and used books for all ages, branded merchandise and other nonbook items, Settles plans to serve coffee, tea, beer, wine and a variety of healthy food options.
She told Commercial Appeal that she wants the store to be "somewhere where folks can come and feel welcome," and "maybe enjoy a great cup of coffee or get the newest release or join us in an author talk, an author event, things of that nature."
Settles described her main goal as "push[ing] literacy in our community." She has already worked with Memphis Teacher Residency, Memphis Education Fund, LITE Memphis, Theatre Memphis and other community organizations, and she plans to continue and expand that work once she has a physical space. She also intends to host plenty of events with local authors
A Memphis native, Settles left to go to college and returned for a graduate program at the University of Memphis. She'd been thinking of opening a bookstore for a while, and during her last year in grad school she saw how communities and businesses were gathering online because of pandemic restrictions. It inspired her to take the plunge and open her bookstore. Her business and its following has grown steadily since.
"I just want to be able to offer these multitudes of experiences and multitude of authors and multitude of works to folks who might not be introduced to these works," she said. "Our school systems only can do so much when it comes to educating, so why not be able to give a more diverse look into the world that's around us?"