Pecantown Books & Brews Opens in Seguin, Tex.
Pecantown Books & Brews, a general-interest bookstore with a full-service cafe and bar, opened last Friday in downtown Seguin, Tex., in a historic arts-and-crafts bungalow dating back to the 1940s.
Store owner Tess Coody-Anders and her husband, Keith Anders, carry new titles for all ages, with books in Spanish and English and a particular focus on Texana local and regional history. The shop has a "really beautiful" room devoted to young reader titles, from picture books through YA, and for adult books, there is a strong emphasis on literary fiction, especially work from lesser-known or debut authors.
"We felt like our baseline for the community was to be a general-interest bookstore," Coody-Anders said, noting that eventually the store will add a "carefully curated" used section. "We're really trying to uncover and promote less-expected titles."
Coody-Anders has made an effort to source as many nonbook items from local makers as possible. There are literary-themed candles hand-poured by a local artisan, T-shirts with designs by local artists, houseplants and planters from a local nursery, and upcycled housewares made locally out of Topo Chico mineral water bottles.
That commitment to sourcing locally extends to Pecantown's cafe and bar. Coody-Anders has a farm-to-table approach to the food, with red wines, white wines, roses and sparkling wines from Texas wineries and local craft beers on tap. The cafe's food menu includes panini, salads and charcuterie boards.
"We heard from the community that they wanted more diversity in dining options," Coody-Anders recalled. There has been a "resurgence" of breweries and wineries in the area, and she and her husband felt that "combining the small wine bar with more artisan food and craft beer with books was a way to promote all of those elements."
Coody-Anders started a book club well before the store's official opening, which met at various places around town. The store's first official event was hosting the book club in-store. Upcoming are Pride events run in conjunction with a local college and events tied to the town's large 4th of July parade.
Prior to opening Pecantown Books & Brew, Coody-Anders had no experience in bookselling. While she has been an "avid collector and reader of books" for a long time, she was most recently the v-p of strategy for a small liberal arts college and before that worked in the healthcare industry. Owning a bookstore had "always been on the list," with Coody-Anders and her husband vaguely expecting to do it "one day."
The Covid-19 pandemic, she explained, afforded them the opportunity to reflect more about "what our priorities are." They wanted to do something that would help "enhance the quality of life" for their community, with Coody-Anders likening the idea to "sweeping our own front porch." They decided there was "no time like the present."
They kept an eye out for retail spaces in downtown Seguin, expecting that they would eventually choose one of a few "more traditional retail spaces" that they anticipated becoming available. Then, in October 2021, a home in Seguin's historic district became available; it included a yard and parking in front and would give Coody-Anders and her husband the opportunity to expand their plans for the store.
Renovations were extensive, including foundational, structural and aesthetic work. The 1,500-square-foot interior, Coody-Anders said, was all but stripped down. She noted that before the store officially opened, some people said the town couldn't support a bookstore and told them they needed to open in a neighboring community instead.
However, she and her husband did their research and "felt the community could and would support us," and so far that's held true. Since opening on June 4, the store's book sales have overperformed their projections, and there has been an "outpouring of support." YA books and children's titles have sold well and, for adults, social sciences and horror have flown off the shelf. Coody-Anders remarked, laughing: "That probably speaks volumes about where we are right now as a society."
She added that she was extremely appreciative of the advice and support she received from other independent booksellers. "I've found the community of booksellers to be one of the most generous and supportive communities I've ever experienced in my professional career." Coming from the worlds of higher education and healthcare, she'd thought she'd worked in cooperative communities, but "booksellers are a breed apart." --Alex Mutter