Beth Wagner Joining N.H.'s White Birch Books as Co-Owner
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| Beth Wagner (l.) and Laura Cummings at White Birch Books | |
Beth Wagner, general manager of Phoenix Books, which has three locations in Vermont, is joining White Birch Books, North Conway, N.H., as co-owner, with Laura Cummings, who has worked at White Birch since 2000 and owned it since 2005.
Wagner plans to move to the North Conway area in June. She has been a bookseller since 2000, when she was hired part-time at the Book Rack and Children's Pages in Winooski, Vt. At Phoenix, her roles have included assistant manager, children's book buyer and adult book buyer. She was named general manager in 2020.
"While visiting the area in the fall of 2021, I stopped by White Birch to say hi to Laura," Wagner recalled. "I immediately fell in love with the store and impulsively announced that I wanted to own it someday. She said, 'Great, because I want to sell it to you someday.' We quickly realized that the traditional path wouldn't suit us, and that we were meant to be business partners."
Both Wagner and Cummings are recent presidents of the New England Independent Booksellers Association and got to know each other while working on the NEIBA board.
"A NEIBA panel on succession planning inspired me to look at creative ways of considering the next chapter for White Birch," Cummings said. "Bringing on a partner now will ensure the future health and legacy of the store and allow me to step away when I feel ready."
NEIBA executive director Beth Ineson added, "In this challenging time for independent bookstores, it's heartening to see a partnership like this. Not only is it creative succession planning on Laura Cummings' part--something we at NEIBA hope will happen for every store contemplating an ownership change--but it's also wonderful to watch Beth Wagner continue to show the region's booksellers all the ways to build a career in this industry. Both Laura and Beth have been tireless in their service to NEIBA, and I'm delighted that they will continue to instruct and inspire booksellers in New England and beyond from under the roof of the same store."













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