IBD Grand Opening for Ghoulish Books, Selma, Tex.
Ghoulish Books, the San Antonio area's first horror-focused bookstore, officially opened on Independent Bookstore Day at 9330 Corporate Dr, Suite #702, Selma, Tex.
Co-owned by Max and Lori Booth, the bookshop "marks an almost 10-year journey for the couple that began in 2012 when the two began a publishing company called Perpetual Motion Machine Publishing," MySA reported. "The duo were shipping published books from their 'kitchen operation,' as Booth referred to the home business. However, a rebrand was needed in 2020 after the couple realized they were publishing mostly horror genre books. That was when they changed the name to Ghoulish Books."
The opening was a success. On Saturday night, Max Booth posted on Facebook: "We are finally home after an action-packed grand opening. We sold over 300 books and took in over $5,000. Texas ghouls came through in a big way today and we are forever grateful. Thank you for supporting indie horror. Thank you thank you thank you."
He told MySA:"I think San Antonio is a city that loves strange and spooky stuff. It just has that vibe to it. I think having a specific niche is how you grow an audience instead of being broader. We believe if you make that available the right type of ghouls will find us."
The idea for a retail location began after a decade of publishing and growing, when the Booths started looking for office space and decided to create a bookstore along with the expansion.
"My wife and I always fantasized about opening a bookstore," Booth said. "We need a spot for an office, why not just go all in and do a bookshop on top of it." Upon learning that the former owner of Cibolo Chick Bookstore planned to close that store after opening in June 2022, Booth took advantage of the opportunity.
Future plans include having a book club, a writing club, a section of spooky books for kids, and a monthly reading event for little ones. Lori Booth is looking forward to showcasing independent horror to a new diverse group of readers: "The horror community is so welcoming. I can go to any horror convention and I'll know someone. They are so excited for us to open and it is great to have that kind of support."
In their newsletter Ghoulish Times, the Booths recently chronicled their theme-appropriate wedding.